Think vs. Doing for Your Marketing Success

As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following ...

Marketing Coach: The 4 Levels of Marketing

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels ...

Is Your Expertise “Essential”?

You know it is! And I know it is. But do your clients know how essential your programs, services, consulting, coaching, ...

Use Testimonials Wisely

Testimonials are among the most powerful marketing ammunition in your marketing arsenal. Testimonials have the power to ...

Market Eminence vs. Obscurity

Are you ready to solve your obscurity problem and position yourself as a market leader? With our strategic direction ...

Marketing Coach: 7 Stupid Ways to Blow Up Your Sales Process

This week’s Marketing Jackass Award goes to… me. Why? Because I just conducted one of the WORST sales calls of my life. ...

7 WTFs For You

This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell ...

Marketing Concept: 8 Mistakes to Avoid When Naming Your Business

Guest post by Phillip Davis Naming a business is like laying the cornerstone of a building. Once it’s in place, the ...

Why Those IDIOTS Don’t Buy from You

Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they ...