EXPERT PROFIT FORMULA
How To Launch (Or Re-Launch) Your Expertise-Based Business In Turbulent And Uncertain Times

WATCH OUR TRAINING

Speaking is NOT Dead

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. 

Here’s what that argument sounds like: 

You used to be a speaker, huh? 

Gosh – I guess Covid-19 wiped you out.

No events – no meetings – no training.

Bummer – so here’s what you need to do: 

  • Set up an elaborate video studio in your house. Buy a ton of gear that you have no idea how to use
  • Start doing $49 webinars instead of your $7,500 keynotes
  • Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), and crank out 15-part autoresponder emails to hammer your poor prospects until they buy or die
  • Start doing Facebook ads. The more you spend, the better. Leads, baby, leads – that’s where it’s at

<STOP> 

Wrong. 

Speaking is just one distribution method for your expert-based business. 

We’ve always mentored our clients to diversify their distribution methods: 

  • Speakers can consult, coach, and work with corporate sponsors
  • Trainers can create webinars, build online courses, and facilitate
  • Coaches can do group coaching, virtual masterminds, and councils
  • Consultants can sell video series, license their IP, and host CEO roundtables

Any expert who only has 1 profit center is at risk. 

That was true before Covid-19. 

And, naturally, it’s true now. 

You can’t be a one-trick pony in any economy. 

The secret? 

Diversify while still specializing. 

You have a speaking-driven business – NOT a “speaking” business. 

You’re in the IDEA business. 

And your clients need your ideas now more than ever – online, offline, on video, in person, on webinars, in groups, and privately. 

Even if you call yourself a “speaker,” is that the business that you’re really in? 

Is the speaking business dead? What do you think?

In this training I help you uncover your 3 critical success factors: Clarity (who you are, what you offer, why it’s different); Focus (who you serve, what problems you solve); Decisions (marketing tools, how to find prospects, get profitable fees) – sign up here <<<

About the Author

davidglasses-small

David Newman

David Newman, best-selling author of “Do It! Marketing” and creator of the Speaker Profit Formula; host of the iTunes Top 50 business podcast “The Speaking Show”; connect with David on Facebook and watch our current free on-demand masterclass.

Leave a Comment

EXPERT PROFIT FORMULA

How to Launch (or Re-Launch) Your Expertise-Based Business in Turbulent and Uncertain Times

Scroll to Top