The Speaking Show with David Newman

Episode 95: Bob Burg

Building a Speaking-Driven Empire with Bob Burg

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Bob Burg shares how a subtle shift in focus in not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob talks about building his Go-Giver empire through working with his business partner Kathy Tagenel, fine-tuning his events and online courses, and getting out of the gig-to-gig life!
 

In This Episode, You'll Learn...

  • Building the Go-Giver empire
  • Working with a business partner/co-author
  • Be a better person before a salesperson or leader
  • Selecting the right ‘City Partners’ for events
  • Bob’s online courses
  • Where they first messed up with building courses
  • Connecting event participants with each other
  • Steering away from consulting and coaching
  • What’s next for the Go-Giver empire
  • Getting away from the gig-to-gig cycle

 

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Episode 94: Marc Guberti

Extreme Content Marketing with Marc Guberti

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Marc Guberti is a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He is the host of the Breakthrough Success Podcast and Radio Show where listeners learn how to achieve their breakthroughs. He coaches content creators on how they can attract more traffic to their content and boost revenue.

Marc and David discuss successful content marketing for entrepreneurs, speakers, podcasters, and authors! Marc also talks about how he was able to bring on Seth Godin as a guest on his podcast!
 

In This Episode, You'll Learn...

  • Content marketing mistakes that are easy to avoid
  • Start with the platform you are most comfortable with
  • How most monetized content is based on scheduling
  • Warming up your audience to an upcoming event or product
  • Building preliminary relationships
  • Some SEO tricks for podcasts, Amazon books, etc..
  • Landing an interview with Seth Godin
  • Monetizing strategies for blogs and podcasts
  • The correct order to content monetization plans

 

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Episode 93: Josh Greene

SEO Secrets with Josh Greene

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Josh Greene is the CEO for The Mather Group, a digital agency that drives targeted high value leads for B2B companies and helps companies manage how they’re found online, through Search Engine Optimization, Wikipedia and online advertising.

Josh takes us behind the curtain of the dark magic we know as search engine optimization and shares with us a couple of tips and secrets on link building, conversions, and much more!
 

In This Episode, You'll Learn...

  • To write for people, or for search engines?
  • Searching for a label or a question
  • SEO secret: It’s not just the content
  • Link building
  • Outbound links
  • Purpose of a solid SEO campaign
  • Having an outcome in mind
  • Using SEO against negative links
  • If you build your business, the SEO may follow

 

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Episode 92: Nathan Littleton

Email Marketing Success with Nathan Littleton

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Nathan is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.
 
Nathan Littleton talks effective email marketing with David! From the importance of segmentation, how much content to distribute, and how it can all be applied to a speaking and consulting business!
 

In This Episode, You'll Learn...

  • Starting a business at 12 years old
  • 3 principles to effective email marketing
  • Balancing educational and sales content
  • When is it considered too frequent?
  • Segmentation
  • Preferred email marketing platforms
  • Repurposing content
  • Going from a solo entrepreneur to a small business
  • Leveraging your books as a business tool

 

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Episode 91: Rod Santomassimo

Empire Builder Lessons with Rod Santomassimo

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Best-Selling Author. Consultant. Coach. Speaker. Innovator.
 
By combining his own experience with the development of groundbreaking tools, Rod N. Santomassimo has become the pre-eminent educator in commercial real estate -- his clients’ and readers’ results are a testament to his pioneering and effective coaching system and broad knowledge of how to succeed in an ever-changing industry.

Rod takes us back to how he built the empire he has today through his investments in coaching, including David’s High Fee Mastery classes, membership integrations, and structuring his business to save on taxes!
 

In This Episode, You'll Learn...

  • Becoming the guru of commercial real estate success
  • Customer personas/avatars
  • Why Rod prefers self-paying clients
  • Rod’s coaching programs
  • How David’s High Fee Mastery classes helped Rod in his business
  • Building his website
  • Integrating membership, ALWAYS
  • Live sessions and events for peer and mastermind groups
  • Spending a day with Gary Vaynerchuk
  • Rod’s evolution as a leader
  • Structuring your business to minimize taxes

 

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Links and Resources 

 

 

Episode 90: Kayvon Kay

High Ticket Selling with Kayvon Kay

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A master of Sales and Closing, Expert Keynote Speaker, and creator of the One-Call Closer™ Methodology, Kayvon is a titan of the industry. From being Canada’s #1 pharmaceutical sales representative to creating a multimillion-dollar coaching program, Kayvon has a vast range of skills centered within the art of sales. His ambition, drive, and confidence has led to his domination in the industry and his world-renowned abilities.

This episode moves fast so get your notes ready! Kayvon Kay and David jump right into effective selling techniques, the strategy calls, and breaks down his ‘One-Call Closer’ methodology!
 

In This Episode, You'll Learn...

  • The importance of integrity in your business
  • Kayvon’s professional journey
  • Finding your genius
  • You are going to struggle no matter what path you take
  • Laying out strategy calls
  • What a ‘pattern interrupt’ is
  • You are not your own prospect
  • Conviction over confidence
  • How do you define value?
  • Asking ‘re-direct questions’
  • Different levels of customer pain

 

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Episode 89: Laura Posey

Simple Success Plans with Laura Posey

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Laura Posey is an internationally recognized speaker, author and consultant. She is known as The One-Page, One-Hour Breakthrough Specialist for her unique ability to simply and easily laser focus her clients to get dramatic results.

Her Simple Strategic Plan is used by over 2500 companies from startups to Fortune 100. She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success". Laura is a graduate of SUNY at Buffalo and holds an MBA from Virginia Commonwealth University. When not on stage or with a client, you can find her traveling the world, playing golf, practicing the fiddle or snuggling with her rescue mutt, George, at home in Richmond, VA.

Laura Posey, Chief Instigator of Simple Success Plans, does a breakdown of the simplicity and versatility of the planning process with David and where many have it all wrong!
 

In This Episode, You'll Learn...

  • Where speakers, consultants, and entrepreneurs screw up with planning
  • About Laura’s professional journey
  • How to transition from a one-on-one to a scalable business model
  • How to know when you have a planning problem
  • Applying outsourcing in your planning
  • Find your bullseye market
  • Never plan to go into debt
  • Avoiding blind investments
  • Viable recurring revenue models
  • Mimicking strategies
  • What’s next for Laura

 

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Episode 88: Michael Zipursky

Consulting Success with Michael Zipursky

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Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 300 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. Over 34,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers "The Elite Consulting Mind" and Consulting Success®, the book.

Michael and David talk about what it takes to run a successful consulting business and go into detail on how he handles some of the aspects involving that. From seeking clients to delegating and scaling, avoiding perfectionism and more!
 

In This Episode, You'll Learn...

  • How Michael got the consultingsuccess.com domain
  • Getting into consulting
  • Mistakes up and coming consultants make
  • Be clear on who you can serve best
  • Getting consultants to initiate targeted outreach
  • Offering or searching for career changing advice
  • Go before you are ready
  • Learning experiences over failures
  • The downfalls of perfectionism
  • Inside Michael’s business

 

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Episode 87: Stephan Spencer

The Art of SEO with Stephan Spencer

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SEO guru, Stephan Spencer gives a crash course on better SEO practices and where it should be applied! Stephan also shares with us how he structured his business and service offerings to tailor towards clients of different sizes, budgets, and needs!
 

In This Episode, You'll Learn...

  • Stephan’s professional background
  • Common mistakes people make when trying to optimize their SEO
  • Why you’d be better off posting to your own site rather than an established site
  • Avoid creating unnatural links
  • Other places, aside from websites, that would be good to optimize
  • Stephan’s target market
  • It’s not about the industry, it’s about the depth of experience with SEO
  • Creating online courses
  • Value propositions of the membership and mastermind programs

 

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Episode 86: Wes Schaeffer

The Sale Whisperer with Wes Schaeffer

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Wes Schaeffer, US Air Force veteran turned sales consultant and leader, discusses his transition into corporate sales and becoming The Sales Whisperer. Wes and David debunk the idea of feeling shame when returning to corporate work and go into detail on how Wes developed his scalable offerings and maintaining relevance with clients!
 

In This Episode, You'll Learn...

  • Becoming The Sales Whisperer
  • Going back to corporate
  • Sales training and sales automation
  • Developing his product suite
  • Why longer term training produces better results
  • Getting into more scalable offerings
  • Maintaining client relevance
  • The process of writing ‘The Sales Whisperer Way’
  • Choose who to lose
  • Be observant and adjust your sales accordingly
  • What’s next?

 

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