Episode 58: Theresa French

Theresa and David of Do It! Marketing talk about the effectiveness of focus. They discuss why it is better to be specific in your expertise and how a generalist approach could hurt your business.

In This Episode, You'll Learn...

  • The importance of having a foundational strategy
  • The ‘who’ question
  • Focusing on what you solve
  • Why you can’t focus on solving multiple types of problems
  • Getting specific with your expertise
  • Always focus on the problem, then the solution
  • I, me, and my – Why this approach is bad
  • How focus can be expensive
  • The obstacles of specification and focus
  • Myths of successful generalists
  • The benefits of a free call with Do It! Marketing

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