Episode 65: Theresa French

In this episode, David and Theresa hand deliver you a cheat sheet to negotiating for your business and steer you away from tactics that can hurt your business and get you stuck in the low-level chase from gig to gig.

In This Episode, You'll Learn...

  • Negotiating vs. Bargaining
  • Negotiating does not mean less
  • Negotiating up and negotiating down
  • Make an upsell menu
  • …and what else?
  • Diagnosis, prescription, treatment, and outcome
  • Everything has a value

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