Episode 141: Your True Brand with Meny Hoffman

Meny Hoffman is the CEO of Ptex Group, an award-winning branding, and marketing agency headquartered in Brooklyn, NY. A lifelong entrepreneur passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping brands grow and thrive since 2001.

Meny talks about building an agency that offers multiple services, how they offer each service effectively, what a brand truly is, and his focus on core values!

In This Episode, You'll Learn about...

  • Professional journey
  • Breaking down his services with clients
  • What a brand (really) is
  • Everything must be led objectively
  • What inspired him to add a call center
  • Offering multiple services effectively in-house
  • Best way to test a new service offering
  • Maintaining focus on core values day to day
  • Facilitating company huddles

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