How To Launch (Or Re-Launch) Your Expertise-Based Business In Turbulent And Uncertain Times


Episode 116

Podcasting Power Play with Matt Johnson

Episode 116: Matt Johnson

Matt is a marketer, entrepreneur and podcasting expert. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

Matt and David talk about the best formulas, formats, and mindsets to creating a podcast that effectively sells your product as a speaker, consultant, and coach!

In This Episode, You'll Learn...

  • How Matt got into podcasting
  • Wy podcasting is nowhere near its peak growth
  • Best podcasting formula for speakers, consultants, and coaches
  • Best and worst examples of thought-leadership podcasts
  • Matt’s podcasting services
  • Matt’s vision of podcasting in the future
  • Why you should specialize your podcast
  • Reframing from interview to conversation
  • Mindset challenges in starting a podcast
  • Focus on relationships first

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