Episode 134: Bill Cates

Bill Cates, CSP, CPAE, Referral Coach International works with organizations and individuals who want to acquire more clients and customers through word of mouth, referrals, and personal introductions.

Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide).

Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.

Bill talks about his new book, ‘Radical Relevance’ and why he felt the need to write it! He also shares almost everything there is to know about relevant in your business and how to retain that relevance with your clients.

In This Episode, You'll Learn about...

  • Why he wrote ‘Radical Relevance’
  • The fastest way to relevance
  • The neuroscience of relevance
  • How changing the name of his publishing company made him more relevant
  • Give your clients a seat at the table
  • Analyzing your best prospects
  • Dialing in a relevant value proposition
  • Special differentiation formula
  • Compelling prospects to take action

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