You could pay a marketing coach or ad agency or brand consultant BIG bucks to create (or recreate) your brand. A word of advice: DON’T!
You need a snappy name. Something sharp, clever, clear, and concise. Something you’d be proud to have your fans and customers display on a t-shirt, coffee mug or bumper sticker. You want to be the go-to resource – no – you want to be the rock star in your profession or industry. And you’re just one strong branding step away – you can almost TASTE it!!!
But you’re not smart enough to do it yourself.
Oops, wait a minute… yes you are.
Fact is, a lot of advertising agency types and “branding gurus” are simply overpriced hacks. Shocking, I know… you’re stunned that coming up with a cool name for your new services, programs, and products could be simple, straightforward, and easy.
Well, sit down with a nice hot cup of your favorite caffeinated beverage and strap in – ‘cuz you’re getting my secret stash of branding whoop-ass.
Take your topic or product or service (Leadership or Cookies or HVAC or Recruiting or Plastics) and add one or more of these brand building blocks. Some stand alone – some work in combination with others. Sometimes you’ll want to put the building block BEFORE your service/product and sometimes it will sound better AFTER. Play with these – they’re my gift to you.
Instant Branding Toolkit
Free ____ tips
Free ____ tools
I’m looking forward to buying from the following businesses in the very near future… maybe one of these will be yours:
- The Cookie Machine
- The Video Advisor
- Coffee Hangout
- Guitars After Dark
- The Fitness Foundry
And if you end up using something you create with this list as your new brand, do me a favor – please make a generous donation to your favorite charity. Even a tiny fraction of what you would have paid the “ad agency” will make a BIG difference to the non-profit of your choice. If you don’t have any particular good cause in mind, here are three I recommend:
Rock on, you do-it-yourself brander, you!!
Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!