Who Should You Exclude?

Today’s topic – being exclusive. Have you thought carefully about that term? It’s great because it means you get to ...

WIIFM is dead. Long live WNOR

For a very long time, you couldn’t sit through any marketing seminar or sales training without some moron blathering on ...

17 Reasons to Serve the Top of Your Market

What’s the difference between a professional practice (or company or expert) that feeds on the bottom vs. YOUR business ...

5 Big Shifts You Need to Make for High-Fee Success

After working with over 500 consultants, speakers, coaches, authors, and service professionals, I found 5 big shifts ...

Marketing Coach: How to Create a Great Company Name

As a marketing speaker and marketing coach, clients often ask me for branding and naming advice to help create a great ...

Let Go So You Can Grow

As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been ...

7 WTFs For You

This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell ...

Why Those IDIOTS Don’t Buy from You

Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they ...