Guest post by DJ Waldow
Are you wondering how to add social media to your email communications?
Email and social media marketing go together like Batman and Robin.
They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.
Is Email Dead?
In this article I’ll show you how to combine email marketing with your social media efforts.
In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts."
As a guy who lives, breathes, eats and sometimes dreams email marketing, I was thrilled to see email getting some mainstream love.
You may be thinking, “Hey, isn’t email dead?”
Think again. I mean, sure, there are certainly case studies of companies forgoing email and replacing it with social media. I’d argue that these are exceptions, certainly not the norm.
This blog post and infographic on the value of email by SmarterTools will quickly dispel the “email is dead” myth.
Need one more proof point that email is not dead? How many times have you checked your email this week? Today? Since you started reading this blog post? Okay. Now that we are all in agreement, let’s continue...