As a marketing speaker and marketing coach, I get a ton of questions about LinkedIn.
Here's a short video to walk you through how YOU can maximize the connection value of endorsing the Skills of folks in YOUR network:
(Hit the "full screen" icon in the lower right for a bigger, sharper video)
As you've heard me say about many other social media marketing tools and tactics - the power of using LinkedIn Skills is really not about YOU. No good marketing, sales or business development tactic ever is.
It's about THEM.
What do you think? Please use the COMMENTS area below to share your experience and opinions about the Skills feature of LinkedIn...