For your marketing - and in business in general - simple SELLS. As a marketing coach for speakers, authors and independent professionals, I see it time and time again...
You're making it HARDER than it needs to be. Honest.
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."
-- Albert Einstein
What kind of professional would you be if you specialized in the small, the simple, and the gentle solutions?
Or does your style lean more towards the thicker report, the more complicated answer, the more expensive technology, and the more complex project plan?
Winston Churchill was asked how much time he would need to prepare a talk.
He replied that his preparation time depended on the talk's duration.
When asked about a 2-hour speech, he said he could deliver that immediately.
When asked about a 2-minute speech, he said "I should need a fortnight to prepare."
The short, simple, direct answers are often the most valuable - and take the longest time and the hardest work to prepare!
Question: What could you simplify right now that would make a difference to you and/or the people you want to impact the most with your marketing?
Tip: Whether you're selling your products, your services, or your ideas, the age-old fact is: simple SELLS.
What do you think? Use the COMMENTS area below to leave your advice and experiences on this topic.
p.s. Attention Speakers, Authors, Consultants and Independent Professionals: Enrollment is now open for the next 30-Day SpeakerLiftoff program that blasts off on December 7. Check out the details and info here. Let's work together to create YOUR game plan for simple marketing success in 2013 and beyond.