Today's marketing concept is another stunningly simple one.
When it comes to your public relations or article marketing strategy...
Write What They Want to Publish - Don't Try to Publish What You Want to Write
If you're trying to put your expertise in the spotlight, don't go to the marketplace with a fixed number or pre-written articles and say "OK, where can we get these puppies printed?" When you're brand new, that might be enough - but once you're a truly up-and-coming though-leader, you start to need to pay close attention to:
- Editorial guidelines (follow 'em)
- Functional requirements such as word length (make overworked editors lives easier)
- Editorial calendars with themes and topics (don't make editors stretch too far)
- Current trends (be relevant and up-to-date)
- Today's headlines and top stories (be timely so you ride the wave of attention)
It's the old marketing mantra of "Find a need and fill it" - but when it comes to niche PR, association publications, trade magazines and industry journals, we too often lose sight of the fact that editors are buyers and our content is our product.
Tailor, customize, and work hard to meet the demand and you will be published over and over and over again. Because you're writing what they want to publish.
What do you think? Leave a comment below to share your article marketing or niche PR success story, tip, or question. Eager to hear from YOU: