Marketing speakers and marketing consultants are famous for packing in "over 100 strategies you can use immediately" and "97 secrets" or "51 immutable laws" of this and that.
Problem is - those numbers are too high. You don't need 100, you can't implement 97, and you'll never get a handle on 51.
You need 3-4 max. Three strategies. Or four tactics. Used with focus, momentum, and consistency...
Less is truly more. Here's Picasso's take on it:
You must always work not just within, but below your means. If you can handle three elements, handle only two. If you can handle ten, then handle only five. In that way, the ones you do handle, you handle with more ease, more mastery, and you create a feeling of strength in reserve.
-- Pablo Picasso
If any one thing characterizes the time in which we live, it is the tendency to strive and to overreach and to want more, more, more, now, now, now.
The problem with multi-tasking and this go-go-go pattern of life and work is that there is no room for mastery, for ease, for “strength in reserve.”
- If you want to get more done, work more slowly.
- If you want it faster, develop a singular focus.
- If you want to get better, do less.
Success, according to Picasso’s definition of “mastery, ease, and reserve” is much like the great pot roast recipe that has been handed down from generation to generation in three simple words:
Low and slow.
You can’t make a good pot roast quickly.
In a hurry? Fine.
Start cooking it sooner.
Buy good meat.
Make your own stock. Don’t open a can.
Use fresh vegetables cut to the right size.
Add only the things you like and what you know tastes good. (Hate potatoes? Don’t add them – it’s YOUR pot roast!) Take care blending the ingredients.
Cook it low and slow. (This seems like a good recipe for marketing, relationships, and life, too!)