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Market Eminence Explained - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:18:42 GMT

In today’s noisy, competitive marketplace, building Market Eminence is essential for CEOs, founders, and experts who want to stand out, earn respect, and lead with authority.

Market Eminence isn’t about being the loudest in the room; it’s about commanding more respect, earning higher trust, and building a permanent presence in your industry.

After you’ve done all the positioning, messaging, and differentiation strategy work, the three primary vehicles to amplify and magnify your market eminence are speaking, publishing, and podcasting. Let’s take a look at the key components of all three.

1. Speaking: Transform from a Best Kept Secret to Visible Wisdom

Speaking is one of the fastest ways to earn recognition. It allows you to connect directly with key audiences, demonstrate expertise, and build trust in a powerful, personal way.

1A. Compelling Topics: Your speaking success starts with topics that matter to your audience:

Address urgent gaps: Speak about specific problems, challenges, headaches, and risks.
Offer fresh perspectives: Share new ways to think about old problems, backed by data, stories, or case studies.
Deliver uncommon wisdom: Every talk should leave attendees with actionable takeaways they can immediately apply as well as new perspectives and new ways of thinking.

1B. Contrarian Messaging: Stand out by challenging conventional wisdom:

Debunk industry myths: Highlight common misconceptions and explain why they’re holding your audiences back.
Share bold predictions: Be willing to take a stand on what’s coming next in your industry.
Present unique solutions: Offer approaches that no one else is talking about but are grounded in your expertise. Reframe old problems with new contexts and insights.

1C. Targeted Audiences: Speaking to the right people is just as important as what you say:

Identify ideal venues: Focus on conferences, trade shows, and webinars where your target stakeholders are present.
Collaborate with organizers: Build relationships with event planners to position yourself as the perfect fit for their audience.
Engage attendees before and after: Use speaking opportunities to generate leads and nurture relationships through carefully designed follow-up strategies.

2. Publishing: Evolve from Commodity to Credible Authority

Publishing is a key tool for building authority at scale. By sharing your ideas through books, blogs, articles, and social media, you command attention and respect in the minds of your audience.

2A. Callout Content: Great publishing starts with calling out the specific problems or challenges your audience faces:

Define their pain points: Write about the exact problems they have or results they want.
Speak their language: Use the exact language your audience uses to describe their issues.
Create targeted content: Address specific roles, industries, or circumstances to make your message feel personal. Make them say, “I feel you were talking directly to ME.”

2B. Shifting Beliefs: Your content should challenge assumptions and shift perspectives:

Address myths and truths: Write articles or book chapters that help readers unlearn outdated ideas. Help them see gaps, contradictions, and self-soothing delusions.
Offer a new lens: Encourage your audience to think differently about their challenges and opportunities. The more differentiated, opinionated, and contrarian, the better.
Focus on root causes: Explain why certain strategies work and others don’t, adding depth to your message.

2C. Consistent Activation: Consistency is critical to staying relevant:

Activate regularly: Don’t post and run. Proactively deploy your content in specific marketing, sales, and growth initiatives. Send to prospects, clients, partners, investors, and the media.
Repurpose vigorously: Chunk up and chunk down. Turn book chapters into articles, videos, or social media posts – or compile blogs, articles, and newsletters into books or ebooks.
Engage with feedback: Respond to comments and conversations to build deeper connections with your readers. Tag and reply, then engage privately via DM if appropriate.

3. Podcasting: Move from an Isolated Audience to Exponential Reach

Podcasting offers an unparalleled opportunity to connect with audiences and expand your reach, especially when paired with targeted messaging and organic conversion strategies.

3A. Narrow Niche: Focus your podcast efforts to dominate a specific vertical or industry niche:

Research hosts and shows: Identify podcasts that align with your expertise and target audience. Play “follow the leader” with past guests in your niche to multiply your results.
Tailor your message: Customize your content for each audience to increase relevance and impact. Show the host you’ve done your homework on their exact audience.
Stay consistent: Appear regularly on niche podcasts to build momentum and recognition over time. Showcase interviews on your website for evergreen promotion.

3B. Scalable Attraction: Expand your audience through deliberate strategies:

Borrow audiences: Appear as a guest on podcasts that cater to your exact target audience.
Leverage collaborations: Partner with hosts or guests to share content across multiple channels. Use leapfrog strategies so that each podcast leads to 3-4 more.
Amplify content: Repurpose podcast episodes into blogs, articles, video snippets, executive summaries, process visuals, social posts, or newsletter content.

3C. Reliable Conversion: Use podcasting as a system to turn listeners into leads:

Create a call-to-action: Encourage listeners to download a free resource, watch an on-demand training or demo, or book a call.
Prepare belief-busting talking points: Challenge your audience’s existing assumptions to build curiosity and engagement. Be unlike any other guest they’ve ever had on their show.
Track conversions: Use analytics to measure how effectively your podcast appearances are generating leads. Use different offers that appeal to cold, warm, and hot leads.

The Three Pillars in Action

When Speaking, Publishing, and Podcasting come together, they create a powerful synergy that propels you toward Market Eminence:

Speaking builds visibility, so you’re regularly seen by key stakeholders.
Publishing builds credibility, ensuring your voice stands out in a crowded market.
Podcasting builds shareability, amplifying your message and expanding your audience.

Take the Next Step: Book Your Market Eminence Roadmap Call

A Market Eminence Roadmap call is a complimentary, one-on-one session for CEO’s, founders, and professional services experts designed to:

Assess your current visibility and authority.
Identify gaps in your speaking, publishing, and podcasting efforts.
Create a customized action plan to elevate your personal brand and company brand.
Determine if and how we can be of further help to you and your organization.

Find a time that works for you and apply here:

https://start.doitmarketing.com/me-roadmap/

Market Eminence FAQ - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:17:50 GMT

1. What is the Obscurity Gap and how does it affect C-suite leaders?

The “Obscurity Gap” refers to the disconnect between a company’s valuable work and its lack of visibility in the market.

This gap occurs when companies, despite offering excellent products or services, fail to gain recognition, respect, and a strong brand preference among their target audience.

Consequently, they struggle to attract investors, customers, media attention, and top-tier talent, hindering their growth and profitability.

2. How can CEOs and founders bridge the Obscurity Gap?

The key to bridging the Obscurity Gap lies in establishing “Market Eminence” – a state of heightened visibility, respect, and brand preference.

This can be done by strategically deploying a three-pronged approach using the combined power of speaking, publishing, and podcasting.

Speaking: Carefully chosen speaking opportunities at conferences and events allow CEO’s, founders, and senior executives to showcase their expertise, build trust with potential stakeholders, and establish themselves as trusted authorities.
Publishing: Creating strongly differentiated content through articles and books helps CEOs attract a wider audience, share contrarian and compelling points of view, and win attention from investors, prospects, talent, and the media.
Podcasting: Leveraging podcast guest appearances enables leaders to reach niche audiences, build relationships with influential hosts, and amplify their brand message.

3. Why is speaking a powerful tool for achieving Market Eminence?

Speaking engagements offer a unique platform for CEOs to distribute their expertise and connect with industry stakeholders and the media on a personal level. It allows them to:

Build Trust and Credibility: Sharing valuable insights and demonstrating expertise during presentations helps establish trust and credibility with the audience.
Generate High-Quality Leads: Speaking events attract individuals actively seeking solutions, making them prime prospects for lead generation.
Differentiate from Competitors: Showcasing unique opinions, insights, and perspectives with strongly differentiated points of view helps executives stand out from the noise.

4. What are the key benefits of publishing articles and books for founders and experts?

Publishing offers numerous advantages:

Establishes Authority: Sharing “how to think” insights and belief-shifting perspectives positions founders and experts as industry authorities and sources of fresh information.
Creates a Business Asset: Published content becomes a valuable marketing asset that can be repurposed and leveraged across multiple platforms.
Reaches a Wider Audience: Articles and books can reach a global audience, expanding brand awareness and amplifying your reputation beyond geographical limitations.

5. Why is podcast guesting a valuable strategy?

Podcast guesting offers a highly effective way to reach key target audiences and borrow the well-established audience of the podcast host:

Targeted Audience Reach: Guesting on podcasts catering to specific niches ensures your message reaches the most relevant stakeholders.
Relationship Building: Appearing on podcasts fosters connections with influential hosts and potential collaborators within the industry.
Content Repurposing: Podcast appearances generate reusable content for articles, books, newsletters, social media, and other marketing channels.

6. What are the 3 Laws of Podcast Marketing?

To maximize the benefits of podcast guesting, businesses should adhere to the three Laws of Podcast Marketing:

Law of Specificity: Focus on quality over quantity by selecting podcasts that align with your target audience’s interests.
Law of Amplification: Leverage the host’s audience (Other People’s Audience – OPA) to significantly expand reach and lead generation opportunities.
Law of Leverage: Establish a clear conversion mechanism to capture leads and guide listeners towards ongoing engagement with your brand.

7. What is the difference between Business Mavericks, Established Experts, and Visible Executives?

These terms represent different stages in a business leader’s journey towards Market Eminence:

Best Kept Secret: Highly skilled and knowledgeable, but lacking visibility and recognition.
Visible Executive: Recognized within their company or industry, but their reach and influence remain limited.
Established Expert: Well-respected for their expertise and have a loyal following but may lack a broader market presence.
Business Maverick: Command significant influence, possess a strong personal brand, and drive industry trends.

8. Why is it crucial for leaders to act now on building Market Eminence?

The business landscape is evolving fast, and waiting can lead to stagnation. Embracing the strategies for Market Eminence offers you and your company these benefits:

Floodgate of Opportunities: Increased visibility attracts investors, clients, partners, and media attention, opening doors to exciting new ventures.
Recognition, Respect, and Raving Fans: Building a strong brand and reputation cultivates a loyal following of enthusiastic customers and supporters.
Accelerated Growth and Profitability: Market Eminence ultimately leads to increased profits, stock price, market capitalization, and long-term success.

With our strategic direction and guided implementation, you will position yourself for high visibility, recognized credibility, and exponential shareability using the combined power of speaking, publishing, and podcasting.

9. Watch the Executive Briefing

To get an in-depth overview on what it takes to build Market Eminence, watch this 37-minute executive briefing: https://doitmarketing.com/ceo-brand

Take the Next Step: Book Your Market Eminence Roadmap Call

A Market Eminence Roadmap call is a complimentary, one-on-one session for CEO’s, founders, and professional services experts designed to:

Assess your current visibility and authority.
Identify gaps in your speaking, publishing, and podcasting efforts.
Create a customized action plan to elevate your personal brand and company brand.
Determine if and how we can be of further help to you and your organization.

Find a time that works for you and apply here:

https://start.doitmarketing.com/me-roadmap/

Market Eminence vs. Obscurity - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:16:54 GMT

Are you ready to solve your obscurity problem and position yourself as a market leader?

Thought leadership isn’t enough today when every Susie, Dick, and Jane declare themselves “thought leaders,” especially now that AI platforms can crank out pseudo-though-leadership at an unlimited rate.

The signal to noise ratio in most industries just got bumped by a factor of 1000.

So where does that leave YOU, your company, your products, your services, your brand, your organization, or your cause?

Hint: 2024 called and they want their old thought leadership strategies back! But unfortunately, the bar has been raised now, and you can’t go back.

We are now in the age of Market Eminence.

Why Market Eminence Matters

We’ve done quite a bit of research over the years on thought leadership, both with brands working to build thought leadership and with B2B buyers who follow thought leaders.

We’ve learned that what busy high-level decision-makers demand today from the experts they follow is straightforward:

They want information that is new – not just the same insights rehashed from others.
They want information that is helpful – both strategically and tactically.
They want more than how-to – they want “how to think” and “where to focus” guidance.

Unfortunately, many smart, insightful founders, consultants, and professional service firm owners whose firms do great work, forge innovative ideas, and deliver amazing results, still struggle:

To clearly separate themselves from “me too” lookalike competitors;
To develop strongly differentiated content that is seen and shared widely in their niche;
To win speaking opportunities and podcast interviews as industry-leading authorities;
And to convert prospects, partners, investors, and talent from their diligent efforts.

That’s because to break through the noise today you need an engine running around the clock to nurture these key audiences through the stages that make them see you, trust you, recognize your differentiated expertise, and make them ready to commit to buying from you, investing in you, working for you, or sharing their platforms and audiences with you.

We call this Market Eminence.

There are four levels to ascend from where you are now to Market Eminence as a true business maverick who earns an outsized share of attention, respect, revenue, investment, market cap, and “best in class” reputation.

Watch the Executive Briefing

To get an in-depth overview on what it takes to ascend that pyramid, watch our 37-minute executive briefing, “Elevate Your CEO Brand” at https://doitmarketing.com/ceo-brand

Take the Next Step: Book Your Market Eminence Roadmap Call

A Market Eminence Roadmap call is a complimentary, one-on-one session for CEO’s, founders, and professional services experts designed to:

Assess your current visibility and authority.
Identify gaps in your speaking, publishing, and podcasting efforts.
Create a customized action plan to elevate your personal brand and company brand.
Determine if and how we can be of further help to you and your organization.

Find a time that works for you and apply here:

https://start.doitmarketing.com/me-roadmap/

33 Ways to Make 2026 Your Best Year Yet - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:15:53 GMT

Fewer resolutions. More resolve.
Increase your daily level of optimism. AMAZING things will start to happen!
Be a lamp. Or a lifeboat. Or a ladder.
Mean people suck. Don’t become one of them. Not even for a second.
Write more. Journaling, blogging, morning pages, notes to friends and loved ones.
Feature and leverage other people.
Be more gracious and more grateful.
Less excitement. More execution.
Let it go. Yes, you know EXACTLY what I mean. (Thanks again, Joe Calloway!)
Create a mastermind alliance or partnership. It will make all the difference.
Write your damn book already.
Drink more water.
In case of emergency, secure your own mask before assisting others.
Clean up. De-clutter. De-pile.
Make more lists and use them wisely.
When it comes to social media: Post value (not ego); Retweet generously; Shout-out loudly; Thank abundantly.
Carry a notebook everywhere. Got an idea? Write it down. With today’s date. And a “next action” step. Repeat.
Get more sleep.
Do more of what makes you happy.
If you speak or present virtually, your ideas deserve beautiful slides. This might help.
Listen to more smart friends like my guests here.
Nobody buys your products, services or ideas “sight unseen.” Go get seen!
“If everything seems under control, you’re not going fast enough.” ~ Mario Andretti
Read Getting Things Done by David Allen.
Master your inbox once and for all. Massive freedom will follow.
Tap into trends to generate more and better ideas for both your business and your life. Start here or here. (Read this to see how Harvard Business Review connects trend hunting with sales success, too.)
Stop worrying about the HOW. Focus on a small set of very specific WHATs. The rest will take care of itself. Honest.
Become more in tune with the time/space continuum. Seriously. Rather than wanting everything to happen “Now, now, and now” (which only causes overwhelm and frustration) focus more consistently on what you need to do “Next, next, and next.”
The three factors to your long-term success: 1. Your Authenticity 2. Your Expertise 3. Your Enthusiasm.
Replace “Who’s going to let me?” with “Who’s going to stop me?” (Hint: Maybe no one?)
Reflect on the shortness of life. This slideshow of people we lost in 2025 may help remind you. And pack as much goodness as you possibly can (for you and for others) into every single day.
Always pick up the check and leave a big tip.
You’re pumped… You’re peaked… It’s game time… Bring it!

Who Should You Exclude? - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:15:13 GMT

Today’s topic – being exclusive.

Have you thought carefully about that term?

It’s great because it means you get to exclude people – the wrong people…

The clients, projects, and audience you DON’T want to work with…

One of my favorite business quotes of all time is from my hero, Tom Peters:

“Choose damn carefully. You are as much about who your clients are NOT as about who they ARE.”

Besides the twisted grammar, it’s just pure brilliance.

We can often define ourselves and our business by answering the following questions:

Who’s NOT for you?
Who irritates you?
Who are you NOT relevant to?
Which clients are not profitable?
Which clients are not fun?
Who are you BUILT to serve?
Which clients are a dream to work with?

The day you exclude clients/projects that are not relevant, not profitable, or not fun for you to work with, is the day you can double down your focus on the ones who ARE.

If you really want to take this to the next level, you’ll even make this document PUBLIC like we have done…

Take a look at this PDF here.

If that sounds like YOU, watch this free training: http://doitmarketing.co/blog-webinar

If you’re afraid to take a stand and DECLARE the clients you want to work with, how can you possibly hope they’ll just find you at random?

And if you’re not willing to broadcast your client-getting criteria clearly, strongly, and repeatedly, then I’d challenge you to look at your prospecting, outreach, and outbound sales activity…

I’ll even make a small bet that it’s a haphazard, catch-as-catch-can mess because you don’t have any guiding principles to help you zero in on the exact kinds of clients you do your very best work with.

Your assignment: Create a Fit/No Fit document like we did.

Two columns:

You don’t fit if…

Under this heading, write down 7-10 traits, behaviors, values, or beliefs of clients and prospects who drive you crazy. You know, those nightmare clients from hell. We’ve all had them. It’s time for you to stop inviting them into your world!

You’re a great fit if…

Under this heading, write down 7-10 traits, behaviors, values, or beliefs of clients whom you love. You know, those ideal clients you wish you could clone. The ones that show up with enthusiasm, respect, and attention. The ones who implement. The ones who get amazing results with your help. The ones who repeat, refer, and recommend you.

Then I double dog dare you to POST it in public.

On your website. On your “About” page. On social media.

Or as a PDF you email to prospects either right before or right after an initial conversation about working with you.

Are you ready to get exclusive?

Marketing Plan? Hell No - Do This Instead - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:14:10 GMT

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years?

No you do not.

You need some flip charts, markers, paper, plenty of wall space and at least an hour to map out:

Your business and marketing objectives and strategies
Your current and future revenue streams
Your thought leadership strategies (speaking, publishing, social media)
Your business systems and processes
Your current and future staffing and outsourcing game plan
Simple templates and scripts to operationalize your plan
Your pricing structure including new ways to monetize your expertise
Your marketing action plan with daily, weekly and monthly tasks

If you want a leg up on the strategies, tactics, and mindset to help stimulate your thinking, we may be able to help you.

Next — do you need to execute on your daily and weekly MMA (money making activity) tasks?

The short answer is a screaming YES with racing stripes and flames coming out the tailpipes.

Do you need a 1,000% laser focus with a non-stop 24/7 Terminator-style implementation style?

No you do not.

That’s not realistic and it’s never going to happen.

You need a calendar, just a little bit of DAILY focus, some serious accountability for a short period of time, and your to-do list (which probably contains some long-overdue “big ideas” which you’ve simply never gotten around to doing even though they might be the exact things you need to FINISH so that you get out of your rut, find your groove and grow your business significantly!)

What kinds of to-do items might you tackle if you had the guidance, focus, and time?

Rewrite the homepage of your website
Record a series of videos that showcase your services
Do some writing to better articulate your fabulousness
Create a few simple tools to help you generate more leads
Clean up your office or empty your inbox to streamline your daily work
Develop (or refresh) your consulting or service/project offerings
Optimize your social media profiles so that more prospects find (and contact!) you
Draft the outline for your book, product, or signature program
Map out your proactive referral and networking strategy (who, what, where, when)

Of course, if you’re not sure what to work on, then unfocused activity leads to unfocused results.

Don’t let that be you.

Focus. Commit. Succeed.

Think vs. Doing for Your Marketing Success - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:13:15 GMT

As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following questions:

What’s more important – a focused marketing plan or consistent marketing activity?
Do I need to change my marketing strategy?
What should I be doing more of – and less of – to get more clients?
How do I know the kind of marketing that will work for what I offer?
How can I stop spinning my wheels and do a FEW simple things consistently to generate leads, prospects and sales?

Here’s my answer in very sophisticated and technical marketing lingo:

“Wow… I dunno.”

Now before you dismiss me as a complete marketing moron, let me put that insightful statement into some context for you.

If you don’t know who you’re marketing to, what they want, what they’re willing to pay for, and how to position yourself as the “Ah – at last!!” solution they’ve been looking for, then these questions will merely:

Confuse you
Scare you
Piss you off

And it’s hard to be a successful entrepreneur when you’re running around confused, scared and pissed off all the time.

So stop it.

The first thing you need to decide is – which do YOU need more of?

A new master plan (more THINKING)?

Or some healthy ass-kicking to IMPLEMENT (more DOING) what you ALREADY know you need to do?

My advice?

Follow the Teddy Roosevelt principle:

“Do what you can, with what you have, where you are.”

If you want some strategic help with that then check out http://doitmba.com/

If you need a little more DOING, then…

GO ALREADY – start doing the work!

But that means you need to STOP procrastinating and “getting ready to get ready” until…

You get your next professional certification…
You finish writing your book…
Your kids are a little older…
You build your updated website…
You have a few more clients…
You start making more money…

Hello?

Can you SMELL the stinky pile of rotten excuses suffocating you with their disgusting stench?

Do you need a rock solid marketing/business STRATEGY?

The short answer is a screaming YES with racing stripes and flames coming out the tailpipes.

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years?

NO you do not.

Do you want some help in seeing what ingredients you might be missing – and how to start closing those gaps and improving those aspects of your business that will bring more and bigger checks in the door?

Now is the time. More thinking. More doing.

Stop Brokesplaining - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:12:22 GMT

When you’re broke – and you’re giving me all the crazy reasons you’re broke and why being broke is noble and why you have to stay broke…

Listen to your self-talk: I’m not worthy, I’m not good enough, I can’t find the good clients…

STOP IT

Here are 7 strategies to help you change that attitude and start owning your worth (and your potential!)

1. Keep track of your gratitude

This keeps you anchored in your awesomeness, keep your head high, and keeps you focused on going after the business you deserve.

A lot of times we go after the business we don’t deserve. We underestimate the kinds of clients that would be attracted to us. We underplay our fees. We lowball.

2. Your checkbook = reality

You can look through your checkbook/bank account and see where it is. If it’s not where you need it to be – this is your reality check. If you’re not happy with where your checkbook is, you’re not happy with where your business is and you’re not happy with your fee setting/getting strategies.

I’ve never seen someone open their checkbook and say “wow! I’m rolling in dough! I guess I’d better go change everything!”

When there’s something wrong with how much you’re making; how much you’re contributing to your family… that’s your reality. If you’re not happy with what’s in your checkbook, you’ve got to change what you’re doing, saying, thinking… your messaging, marketing, pricing, outreach… it’s all got to change.

Your checkbook is your early warning system.

If your checkbook and bank account are not giving you the financial peace of mind that you’re on track to reach your goals, this might be the perfect time to work with us and get your marketing, messaging, positioning, packaging, and prospecting back on track: www.doitmba.com

3. Feed your mind

You are not going to get where you need to get on your own. You need books. You need mentors. You need new ideas applied to your business.

The first book I would read is The Obstacle is The Way by Ryan Holliday if your business isn’t where it needs to be and your mindset isn’t where it needs to be and all you’re saying is “Wow this is hard. I don’t know why it’s so hard. I don’t know why I can’t make any money. I don’t know why I can’t reach the next level of success.”

Even if you’re making $10k or $20k a month – if you’re not sure how to get to $30k or $40k… you need a path and a plan and a mentor and a guide and new ideas and “hive mind” collaborative mentorship.

You absolutely will not get there on your own.

Figure out what you need to read, what you need to listen to, how you need to reinforce your mindset and your skill set to generate the outcomes that you want in your speaking-driven business.

I guarantee you that nobody does anything great alone.

4. Don’t buy the bullshit

When they say:

We don’t have the budget for speakers
We can’t afford your fees
We’re not sure our audience would resonate with that topic
Or any other negative message you’re getting from the marketplace…

Is your BS meter set on high?

Are you so firm and so clear on your value prop that any price, fee, need, want, don’t pay for that, couldn’t possibly, can’t afford… are you tuned that it’s all BS?

If your mindset is 100% firm and clear and connected to the value prop you bring to every client and every audience, you will start to dial this in. you will dial in your BS meter so that price objections & downward price pressure is something you’ll be able to deflect and turn around.

The market will feed you BS when you feed it to yourself; and it will stop feeding you BS when you stop feeding it to yourself.

#5 – Attitude Adjustment

When it comes to solving your client problems… YOU are the doctor. YOU have the medicine. YOU have the cure.

YOU have the solution for whatever problem your clients and audiences and prospects have.

They’re sick and you’re bringing the medicine.

When the STUFF hits the fan… when it’s the worst possible time in your industry… when it’s the worst economy or when any specific industry/market/sector is saying “holy crap, this is terrible. We have no money.”

That’s when they say “oh, we couldn’t possibly afford you.”

Remember: YOU are the doctor, you’ve got the antidote, you’ve got the vaccine, you’ve got the cure for whatever your prospects and clients and audiences have a problem. A need, a pain, um, uh, a situation, right? They are sick and you’re bringing medicine.

You say, “I know. That’s why we’re talking.”

Mic drop :o)

Then you confidently continue:

“Because frankly, when times are good, when money’s flowing freely, when everything is peachy and wonderful and terrific… my program’s a good program. My program is a nice to have.

When things are going the way you’re describing… My program moves from a nice to have, to a have to have.

This is the exact kind of program that your members are looking to you to provide.

So in order for you to help your members pull the nose up on the plane before it crashes into the side of the mountain, this is the time that you absolutely need to bring in a program like mine because this is exactly what your people need and want right now to help them.”

#6 – Know your buyers better than they know themselves

You need to become a student of the game.

You need to know what makes your buyers tick.

This is about developing your marketing language bank and the buyer persona profile for exactly what they’re going through.

Focus on how they talk about their problems and symptoms… and if you want to get way more successful in speaking, coaching, consulting, or training, you will master one and only one skill.

That skill is learning to speak prospect language about prospect problems.

If you can speak prospect language about prospect problems and articulate in painstaking detail exactly what’s missing, funky, broken and sad in their world, they will automatically assume that you can fix it.

In fact, if this article has been speaking to YOU in that way, you may want to watch our free training sooner rather than later. Because we DO in fact know what you’re going through. And we CAN fix it :o)

#7 Stop playing small

Stop going after the local gigs.

Stop going after the $300 ladies auxiliary or the Rotary or Kiwanis Club… stop that “local yokel” backwater nonsense.

If you are a national level expert, you need to be doing national level marketing and charging national level fees.

There is absolutely no reason to stay small, play small or give in to small potatoes thinking.

You know the thinking I’m talking about:

“I’m not good enough. I’m not smart enough. No one likes me. I don’t know what’s going on. Who am I to call myself an expert? Who am I to charge $5,000, $7,000, $9,000 for a program. Other people know this. Other people are better than me. Other people are further ahead than me.”

No, no, no, no, no.

Nobody brings your combination of expertise, experience, practices and principles to the table.

Nobody has that unique combination like you.

So the question is, how do you package it? How do you position it? How do you articulate it?

That’s what sets you apart.

There you have it – 7 ways to cut out the brokesplaining and start finding success.

33 Quick Tips for Marketing Success - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:11:35 GMT

Time for a little motivation.

I don’t mean woo-woo motivation.

I mean motivating you into inspired intelligent action.

And specifically, I want to help you take inspired action to start marketing more smartly, easily and consistently.

I know you’re super busy. So I distilled each of these tips into 3 words each.

Ready?

Here we go…

Charge higher prices
Focus your energies
Do less monkeywork
Attract bigger fish
Narrow your niche
Promote your expertise
Make clients shine
Believe in yourself
Clarify your value
Articulate your fabulousness
Start your movement
Begin right now
Stop wasting time
Don’t be afraid
Close that deal
Use the phone
Take your shot
Make idea lists
Be the shortcut
Different ain’t better
Better is better
Develop more allies
Showcase others’ genius
Make it fun
Do it right
Manage your money
Aim higher sooner
Never give up
Serve your peeps
Make your bed
Polish your shoes
Do the unthinkable
Think the undoable

Now those all sound great. But what if you’re stuck asking yourself questions like:

Where do I find GOOD prospects to talk to in the first place?
What do I say about my speaking, training, consulting, or coaching services that will get them to recognize they need me?
How can I stop wasting time talking to people with no need, no budget, or no authority to hire me?
When will this business of sharing my expertise become easier?
Why am I so good at doing “the work of the work” with my clients but still struggling to figure out the marketing, sales, and leverage part?

You’ve got questions. We’ve got answers.

Join us for our free masterclass “The $500K Consulting Gameplan Session”. How $100k/yr Solo Consultants and Business Coaches Boost Their Income by 50%-500% in Less than 15 Months… and How to Start NOW

Watch the training here

This Is the No-Ego Zone - Do It! Marketing

davidnewman9@yahoo.com (David Newman) — Tue, 22 Sep 2026 12:10:48 GMT

Onto today’s topic du jour… EGO.

As speakers, consultants, and experts, we MUST take ourselves out of our marketing messages.

Nobody cares about YOU.

The only thing they MIGHT care about is you IN TERMS of THEM.

What problems can you help them solve that others can’t, won’t, or don’t know how to?

How are you different, better, faster, smarter, cooler?

Not in terms of YOU but in terms of what matters to THEM and THEIR company,

THEIR team,

THEIR career,

THEIR association,

THEIR members,

THEIR franchisees,

THEIR leaders,

THEIR salespeople, etc.

Mike Thomson came into our mentoring program as a terrific speaker and coach – but he was all about “I, me, my” messaging and he couldn’t even see it at first.

Listen to his story here.

The moment he flipped his marketing, messaging, and sales conversations from “I, me, my” to “You, you, and you” – everything started to click.

Fees went up.

Repeat and referral business took off.

Sponsorship deals started to close.

Everything that mattered to him – fees, respect, relationship, and freedom and scale in his business – came about when he flipped the switch away from “me” marketing and toward “client-centric” marketing.

THAT was what landed him at the top of the heap for high-fee speaking, training, consulting, and sponsorship deals like never before.

Even though he thought he had it all figured out and had been fairly successful for 30+ years.

If a rock star like Mike can make a switch like that, what could YOU do with your business with some expert guidance, direction, and revenue acceleration?

Here’s where to find out more: https://www.expertprofitformula.com