Is This You?
YOU are a great speaker - and you've been doing it for 5, 10, maybe even 20 or more years. But you've noticed some serious changes in your business, your bookings, your prospects, and your bank account over the last year or two and it's not good. Specifically, you may be in a 
situation where...
- Your phone is not ringing like it used to
- Your calendar is lighter than you'd like - more often than you'd like - and you're not sure what's missing or how to fix it
- Price resistance is getting stronger - perhaps you're even lowering your fees when you should be raising them
- You are tired of being the "best kept secret" in your topic, industry, or expertise
- You are not getting the media attention you used to
- You see other speakers cover the same topic as you - not half as well - but they're getting paid twice as much
Your clients have changed the way they buy...
Have you changed the way you sell?
Old school outbound selling - the kind they teach in most sales training classes (some folks even teach it at National Speakers Association meetings!) goes something like this:
Buy the National Trade and Professional Associations directory or another list from your Chamber or industry group- Start at the back
- Make 50 calls a day
- Send 30 postcards a day to follow up
- Keep interrupting these people until you finally get a poor sap on the phone and then pitch them HARD ('cuz you'll only get one chance)
- Lather, rinse, repeat
Hard truth: This used to work. Really. It did. It may have even made you a TON of money in the 1980s, 1990s, and 2000s. So what happened?
Harder truth: Old school "interruption" selling (Let's call it Sales 1.0) is getting less and less effective with every passing day. If you've notice a dropoff in your bookings, keep reading...
Direct quote from a Fortune 500 executive on Sales 1.0:
"Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do...
Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having."
-- CIO of Fortune 500 Pharma Company
What Works Today: Social Selling
Question: What's a better sales opportunity? When YOU call them or when THEY call YOU?
Answer: Most professional speakers, consultants, authors and experts believe it's the latter.
Think about it: When buyers call YOU and they've read your content, they see you as a thought-leader, and they've already decided YOU have the answers they need, you usually close between 80-90% of those opportunities, don't you?
What you need are more conversations like THAT -- and that's precisely where we can help.
After all, when you ATTRACT economic buyers to your expertise, it makes a lasting positive impact on your ability to:
- Generate new business leads
- Close more and better deals faster
- Secure more speaking engagements with little to no fee resistance
- Improve the quality and quantity of your referrals
- Boost your word of mouth marketing power
- Charge higher fees regardless of the economy
- Book more business over competitors who are essentially "invisible" where it counts the most - in front of buyers and influencers!
As a professional speaker serving your corporate and association clients, IMAGINE...
- If you could take marketing and "social selling" tasks completely off your plate - and give them to someone who does them even better than you could yourself...
If you had total freedom to spend your time doing nothing but what you love and are extremely awesome at (thinking, writing, speaking, creating products, etc.)- How many more gigs you could get if you had a professional marketing and lead generation team working for you day in and day out, week in and week out while YOU focus on honing your craft, or finishing your next book, or relaxing on vacation, or spending time with your family and kissing the dog...
- How many gigs you might be losing when you don't market consistently, don't reach out, don't follow up, don't upsell effectively, don't relentlessly pursue referrals and spinoff, and otherwise let "life get in the way"...
- Your NEW level of focus and productivity when NEW prospects, leads, and sales conversations start landing on your calendar, almost as if by magic
The new first-of-its-kind Speaker Salesforce program is PERFECT for you if you've ever WISHED for...
- Someone to "market you" (but it just never worked out in the past)
- A sales-focused marketing manager whom you do NOT have to pay a full-time salary plus benefits (and no outrageous hourly rates or "per lead" fees)
- A pre-trained, pre-coached speaker marketing agent who is ready to hit the ground running and does NOT have to be trained on the speaking business, the corporate and association landscape, or advanced "social selling" strategies (so ramp-up time is reduced from 2-3 MONTHS to 2-3 WEEKS)
We work for professional speakers, expert presenters, keynoters, and seminar leaders who want more revenue-generating keynotes and seminars... in front of profit-rich audiences who are ALSO likely to invest in your back-end consulting, coaching, training, products, and professional services.
All of this for an investment that's LESS than what some "virtual assistants" charge.
Bottom line: After working with us, you will get...
- More followers, fans, and readers
More connections- More conversations
- More leads
- More attention from buyers
- More referrals from influencers
- More interest from the media
- More subscribers
- More incoming calls
- More prospects
- More opportunities
- More business
To set up your no-strings, no-gimmicks, 30-minute "Thought Leadership Platform" Audit, call me at 610-716-5984 or drop me an email at david@doitmarketing.com and we'll talk about if working with us would help YOU speak more, earn more, sell more, and keep more - while becoming even more successful!!!
-- David
