Thought Leadership Marketing Programs | Marketing Speaker David Newman | Blog

Specially Designed for:

Those responsible for managing, marketing, or selling:

Management Consulting
Technology and IT Services
Accounting, Legal and Financial Services
HR Consulting, Training and Recruiting
Architectural, Engineering, and Construction Services

15 Minutes Of Fame:

DO IT! MARKETING founder David Newman has been featured and quoted in lots of cool places like:

WARNING: Danger!

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How many of these 7 key mistakes have YOU made?

1. Hired a web guy to do some work and he disappeared for weeks at a time, leaving you in the lurch?

2. Brought in an expensive SEO expert who charged an arm and a leg with no noticeable impact on your results?

3. Listened to advice that you MUST get involved in social media - but gave up because it seemed overwhelming, pointless and silly?

4. Paid big bucks to a PR firm who got you into the local paper, some radio, some TV - but it never led to anything and you feel you got burned?

5. Hired (and fired) one or more employees into marketing roles who could never quite put the strategies, the tactics and the plan together to make it all "click"?

6. Cycled through a series of disappointing marketing firms, ad agencies, and consultants who never "got" your firm's culture or what makes your prospects tick?

7. Let running your business get in the way of marketing your business because "we'll have time for marketing when projects slow down." And when projects slow down, it's too late because your pipeline is empty?

Vistage Certified

In addition to being a member since 2008, David is certified as a "Resource Speaker" for Vistage International, the world's largest CEO organization.

professional services marketing firm

Meet the Team:

Click below to learn more about our team "up close and personal"

Your "Trusted Advisor" Platform
Positions Your Expertise So That More Clients Find, Trust and Hire YOU!

As a professional services managing partner, CEO, President, or practice leader...
Is this you?

"We get beat up on price because we have no credibility with prospects who've never heard of us before"
"My team constantly asks for new brochures, collateral materials and infokits but nothing seems to help"
"How do I know which business development strategies and tools will help us attract the right kinds of clients?"
"We never know where our next qualified prospect is coming from. There has to be a more systematic way we can market our products/ services"
"There are so many new ways to reach clients these days; should we be using social media, email marketing, seminars, blogs, video? And do any of those even work in our industry?"
"We're dealing with a lot of look-alike competitors - and our prospects can't tell the difference between our expertise and theirs."
"I'm tired of being the best kept secret in our industry or profession"
"I'm frustrated when I see other professionals and newer firms who offer the same services we do - not half as well - getting a lot more work"

Direct quote from a Fortune 500 executive on how he wants to BUY your services:

"Please understand that I get dozens of these types of sales messages a week. I simply do not have time to read them, dig into them, follow up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do...

Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having."

-- CIO of Fortune 500 Pharma Company

What Works Today: Get THEM to Call YOU!

What is Trusted Advisor Marketing? It goes by several other names including inbound marketing, thought leadership marketing and content marketing. In all cases, it is marketing focused on getting found by clients.

Instead of driving your sales messages into a crowd of strangers over and over again like a sledgehammer, you attract highly qualified clients to your business like a magnet. Let’s take this down to a very practical level…

Question: What's a better sales opportunity? When YOU call them or when THEY call YOU?

Answer: Most professional services firms (accounting, consulting, technology, specialized engineering, financial services, law firms) believe it's the latter.

Think about it: When buyers call YOU and they've read your content, they see you as a thought-leader, and they've already decided YOU have the answers they need, you usually close between 80-90% of those opportunities, don't you?

What you need are more conversations like THAT -- and that's precisely where we can help.

After all, when you ATTRACT economic buyers to your expertise, it makes a lasting positive impact on your ability to:

Generate new business leads
Close more and better deals faster
Improve the quality and quantity of your referrals
Boost your word of mouth marketing power
Charge higher fees regardless of the economy
Book more business over competitors who are essentially "invisible" where it counts the most - in front of buyers and influencers!

Platform Builder™ is a defined 90-Day Program where you get:

Customized Trusted Advisor Marketing Gameplan PLUS 90 days of "Done-with-You" implementation services from our Marketing Team
Website audit and Search Engine Optimization (SEO) tune-up and keyword recommendations to improve your online traffic and engagement
Blog creation & management including optimization and multimedia content calendar (articles, audio, video, Slideshare, Animoto)
Social media posting, monitoring and management (LinkedIn, Twitter, Facebook, YouTube, Blog)
Targeted connection-building and online prospecting with high-probability decision-makers
Offline and online niche public relations including article submission to hand-selected target publications
Email marketing implementation and content development strategy
Dedicated Do It! Marketing account team
Full campaign management with tools, templates, scripts, and software recommendations transferred to you at the end of 90 days
Ongoing detailed and specific advice around YOUR particular marketing and business growth challenges during your 90-day program
Marketing audit, Platform audit, and Content audit to identify and close gaps in your online and offline marketing mix once your 90-day program ends so you can continue building your momentum on your own...

Reserve your free 30-Minute Business Development Clarity Session

During this consultation call, we'll discuss:

1. Where your firm is going

2. Where you are currently

3. Removing your business development roadblocks

4. What other firms similar to yours have done to create success

Call me at 610-716-5984 or drop me an email at david@doitmarketing.com and we'll reserve your time to help YOU become more visible, more credible, and more profitable... while becoming even more successful!

professional services marketing team - marketing for consulting firms

-- David

done for you marketing services

Email us or call (610) 716-5984 to learn more.

Marketing Speaker | Marketing Coach | Speaker Marketing Coach
90-Day Platform Builder™ | Professional Services Marketing

Trusted Advisor Marketing for Top Experts and Firms

Platform Builder™...
Is It Right for You?

We're a GREAT FIT IF:

Your collateral materials are current, well-focused, and effective
You have good content (to be turned into articles, blogs, white papers, audios, videos, tools, etc.)
You're collaborative and want to focus on creating profitable relationships with prospects and clients, letting us steer your marketing, social media, and 90 days of tactical campaigning
You want a partner to build your thought leadership platform, then hand you the keys to "run the machine" on your own after 90 days using our detailed guidance, templates, and tools

Accolades

"David helped us triple the revenue from our core service. His ideas work and they last."
-- Mary Broussard, CEO,
The Barter Connection

"Thank you for giving me the template for a 'business plan in a box' and then providing the keys to personalize it for my business."
-- Jim Buro,
Wall Street Speaking

"Having experienced a multitude of sales and marketing programs, I was astonished at the tangible and immediate results of David’s action-oriented process. I walked away with two results – an increase in clients and revenue, and a yearning to continue to apply these skills. Finally, something that works!"
-- Gail Welkes, President,
Focus Personnel

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, CEO
Team and a Dream

"The Do It! Marketing team have brought a renewed energy and focus to marketing my speaking and training business. I've made connections both online and offline to buyers; I've booked webinars in front of my target audience; I've opened up a new sponsor relationship. All directly connected to their efforts. I was skeptical at first but now I see the results."
-- Carol Fredrickson, Violence-Free

“David and his team have cracked the code. His blend of all the various aspects of marketing, social media, online and offline promotion, and targeted connection-building allows clients to focus on two core activities: growing your practice as a thought-leading professional, and both attracting and closing best-fit prospects. Five stars on a three-star scale - hire him, he’s the real deal.”
-- Scott Messer, President,
Sales Evolution LLC

"I always feel so energized after meeting with you. Not only do you have great insights, but you communicate them in such a powerful way -- both the good and the ‘what's missing.’ Not an easy thing to do."
-- Donna Wilson, President,
Maximum Velocity Marketing