"Marketing consultants? No thanks! I'm tired of throwing money into a marketing black hole..."

Is this you?

"We always get beat up on price because we have no credibility with prospects who've never heard of us before"
"I'm constantly asked for new marketing tools, brochures and presentations"
"How do I know which marketing strategies and tools will help us close more deals?"
"There has to be a more systematic way we can market our products/services"
"Nobody on my team understands marketing so I might as well do it myself"
"I know the process for how we sell. But how do people buy? Isn't that more important?"
"There are so many new ways to reach buyers these days; should we be using social media, blogs, podcasts, video? And do any of those even work in our industry?"

We can help you do marketing the right way using our Strategic Marketing Process and straightforward approach, which can be summarized as...

Define > Organize > Implement > Track

Define

Your buyer personas (Your "Who")
Problems your company solves (Your "Why")
Articulation of your value (Your "What")
Your competitive landscape
Your brand strategy
Your distribution channels
Your pricing models
Your sales process
Specific marketing strategies you'll use
Resources and metrics you'll track

Organize

Your corporate identity
Naming of your products/services
How you manage prospects and customers
Your messaging and languaging
Your sales literature and tools
Your websites and online presence

Implement

Your inbound marketing tactics
Your customer retention plan
Your publicity campaign
Your proactive sales management practices
Trade show and event marketing
Your list-building and email marketing plan
Your telephone outreach campaigns
Search engine optimization and search engine marketing
Your targeted direct mail program
Coordinated business development tactics

Track

Your Marketing ROI (Return on Investment)
Customer lifetime value
Marketing campaign effectiveness
Marketing vendor/partner effectiveness
Online leads, conversions, and sales
Offline leads, conversions, and sales
Your customized metrics dashboard

Contact us or call (610) 716-5984 to learn more.

Marketing Speaker | Marketing Coach | Speaker Marketing Coach

Marketing Strategist for CEOs

Marketing Strategist Client Accolades

"David helped us triple the revenue from our core service. Even after we finished working together, I would get emails from David about another idea he had for us. You cannot hire a better person for growing your company than David Newman. His ideas work and they last."
-- Mary Broussard, CEO,
The Barter Connection

"Having experienced a multitude of sales and marketing programs, I was astonished at the tangible and immediate results of David’s action-oriented process. I walked away with two results – an increase in clients and revenue, and a yearning to continue to apply these principles. Finally, something that works!"
-- Gail Welkes, President,
Focus Personnel

"David is one of the most enthusiastic and inspiring consultants I have ever met. He backs-up this positive energy with tangible, specific tools and strategies for success. As a creative "idea person," David is an outstanding resource who facilitates the development of many dynamic possibilities. His caring and concern is genuine, and he truly wants his clients to achieve their full potential. In short, David is the kind of consultant any CEO or business owner would want on their team!"
-- Ford Myers, President,
Career Potential

"David, your ideas are consistently excellent, valuable, and useful."
-- Doug Karan, CEO,
Chariot Solutions

"David has a spirit of excellence, a creative muse that inspires, and an energy that won't quit. He mixes communication, professional creativity and passion, IQ and EQ for a powerful recipe that creates success!"
-- Hannah Brown, Exelon

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, CEO
Team and a Dream

"I always feel so energized after meeting with you. Not only do you have great insights, but you communicate them in such a powerful way -- both the good and the ‘what's missing.’ Not an easy thing to do."
-- Donna Wilson, President,
Maximum Velocity Marketing