Marketing Concept: Viral is for Morons (Here's Why)
Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true.
How many times have you heard professional services marketing ideas like:
- We'll make a funny YouTube video ...and it'll go viral!
- We'll post a really controversial/ snarky/ edgy blog ...and it'll go viral!
- We'll create a really cool ebook ...and it'll go viral!
Take a look at this well-done Slideshare from the smart marketing folks at espresso: