Marketing Concept: 9-Point Client GPS (Goofball Prevention Screening)
Every day here at Do It! Marketing HQ, we work hard to make sure the clients we love are extremely happy with our work and our results. At the same time, we work hard to keep OUT clients who will make us nuts, sap our energy, or for whom it will be impossible to do our best work.
In this spirit, here is today's marketing concept: Your Client GPS tool (Goofball Prevention Screening)
A client may well prove to be a Goofball if they…
- Lack high standards of excellence – Good enough is good enough…
- Don’t care about increasing their knowledge – Not committed to becoming valuable resources to their own clients and customers…
- Refuse to work hard and commit to their own success – Lack persistence and are unwilling to try new things to achieve results…
- Think they already know everything – And are unwilling to accept help in expanding their skills, expertise, or capabilities…
- Resist investing in themselves and their business – They fail to understand that this is the best investment of all…
- Operate from a mindset of fear and scarcity – They can’t make good decisions long-term because they are so risk-averse in the short term…
- Won’t (or can’t) pay their bills – Their lack of financial responsibility spills over onto others in the form of late payment, non-payment, and endless excuses…
- Exude negative energy – Negative self-talk, pessimism and cynicism repel new opportunities, new partners, and new ideas (all vital to success)…
- Can’t commit to mutually supportive relationships – In business and in life, the most successful people don’t make it alone…
What do you think? Share your reactions, comments, and insights in the comments section below...