Marketing Speaker: What You Believe and What You Believe IN
Simon Sinek wrote a great book called Start with Why. One of the key lines in it is...
"People buy WHY you do something before they buy your WHAT or HOW."
Meaning - People first buy your purpose, your intent, your WHY.
I'll make that even more specific - they buy WHAT YOU BELIEVE. And, perhaps most important of all, they buy what you BELIEVE IN.
Face it, beliefs are easy to spot. You either believe or you don't - you either believe IN or you don't. The proof of your beliefs is in your actions.
Which of these things do YOU and YOUR TEAM and your COMPANY believe IN?
- Being nice (Zappo's)
- Overdelivering (Nordstrom's)
- Helping others (Tom's Shoes)
- Joy (BMW)
- Design (Apple)
- Simplicity (In 'n' Out Burger)
- Gifts (Seth Godin keeps sending me books!!)
Want to make this abundantly clear to your prospects, customers, clients, partners, and the world?
Great! Post it - share it - let the world see your beliefs not only in what you SAY (like my marketing pal, Steve Miller has done so brilliantly here) but in your ACTIONS.
When it comes to small business marketing, only action creates results and only action proves your beliefs.