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All You Can Eat Speaker - Insanity or Genius?

  
  
  
  
  

Marketing keynote speaker In my work with small business owners and professional services firms, I'm often asked about how to truly stand out in the marketplace.

Questions include:

  • How do you brand yourself?
  • How can you stand out from the crowd?
  • What are your differentiators?
  • Why should they hire you/buy from you?
  • What's your value prop?
  • How is working with you different, better, smarter?
  • How can you prove your "Return on Investment"?

The answer is NOT about your products, your services, your branding, your logo, or anything else about what you SAY or how you SAY it. 

Bottom line is that people pay a LOT more attention to what you DO and how you DO it.

So I hereby proclaim myself to be an "All You Can Eat Speaker" - let's see how many of my speaker colleagues dare to try this:

Marketing speaker all you can eatFor $30,000 I will speak at as many events you want for a whole year. Use me twice - I'm a $15,000 speaker. Use me 10 times, I'm a $3,000 speaker. Use me 20 times I'm a $1,500 speaker. (plus travel expenses, of course).

Details on topics you can choose from are here:
Marketing Speaker David Newman

Point/Lesson for YOU (no matter what your business happens to be - mine is speaking and marketing) = Business Model Innovation.

Forget what you're selling and help your prospects buy what they're buying.

I can't stand when other speakers have fee structures like this (and no, I'm not making this up.) A professional speaker client came to me with this fee schedule - no names to protect the guilty:

  • 45-60 min: $7500
  • 60-90 min: $8500
  • Half day (up to 2.5 hrs): $9500
  • Three quarters day (up to 4.5 hrs): $10,500
  • Full day (up to 6 hrs): $11,500

Are you kidding me? Are you a thought-leading professional running an expert business or are you a cab driver charging by the minute or the mile?

Corporate executives, line managers, and association meeting planners are NOT buying minutes!

They're buying results, outcomes, headaches and heartaches that disappear; they're buying more time, more money, more freedom, more answers, less hassles, fewer goofballs, reduced waste, more signal and less noise.

Can YOU deliver that?

  • I can.
  • $30k.
  • All you can eat.
  • Meeting planners, conference producers, business owners, chamber executives, marketing VPs, franchisors, convention chairs, state association programmers - I welcome your inquiries.

Email or call me (610) 716-5984 between October 18 and November 19 and I'll tell you where to send the check. On Nov. 20, this offer goes away.

Fellow professional speakers - I welcome you to compete with me. In fact, I dare you!

Think I'm nuts? GOOD!! Leave a COMMENT below and let's mix it up right here, right now... I'm ready!

Comments

David, 
 
I endorse your approach. Clients do indeed buy outcomes, not time on stage. I charge the same for a half hour as for a day. I also have a model of a monthly retainer which some clients prefer. It's the right way to go, I believe. Good luck to you. 
 
Alan Stevens 
President, Global Speakers Federation
Posted @ Wednesday, October 20, 2010 4:48 AM by Alan Stevens
Alan, 
 
Thank you, sir! You're 100% on the money (both literally and figuratively) that if we're in the business of solving problems, the faster the better and it's time to turn off the "taxi meter" mindset. Thanks for your support! 
~ David
Posted @ Wednesday, October 20, 2010 5:35 AM by David Newman
Certainly an interesting approach. Hopefully you get an ethical client who doesn't think that you are now their employee and want you for weekly meetings. Do you have a "maximum" number caveat?
Posted @ Friday, November 05, 2010 1:21 PM by Rhonda Scharf
Rhonda - Great point. I'd cap it at 20 programs if there's travel involved. Locally, I might do more. Because frankly, the more I'm there, the more spinoff business I'd generate, upselling, and cross-selling other departments, divisions, etc. far beyond the initial "all you can eat" relationship. And remember - it's all you can eat SPEAKING. They may need consulting, strategic work sessions, coaching, products, books, who knows? So I'd be fairly generous in my interpretation of "All you can eat speaker."  
 
-- David
Posted @ Friday, November 05, 2010 3:12 PM by David Newman
David 
 
Very provocative concept and worth giving serious thought in relation to what we offer and produce for our clients. More so in this recovering or struggling (depends on sector)economy. Like capping it at a max of 20 and excluding expenses. I would assume it would be schedule permitting... 
 
Hmmmmm
Posted @ Tuesday, November 09, 2010 8:41 AM by Bob 'Idea Man' Hooey
Make sure you share how many takers (clients or speakers) you ended up with !
Posted @ Wednesday, November 10, 2010 10:03 AM by Patrick Allmond
Bob - Great point re: this might be especially effective in a tough economy/sector 
 
Patrick - My gut feeling is that this will be an award winner in my mind only... and not so much in the marketplace of real life! We'll see... 
 
-- David
Posted @ Wednesday, November 10, 2010 5:29 PM by David Newman
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