Marketing speaker - Your 1,000,000 ideas
Too many thought leaders, speakers, consultants, experts, coaches, authors, and entrepreneurial business owners say "David, I've got a million ideas - I'm sooo creative."
Sad truth is these folks are also the ones struggling to grow their business and establish any traction in their revenue generating activities.
Why?
Because they have a million ideas. You can't ACT on a million ideas and only action creates results!
New game plan - You need 100 ideas.
Yep, that's it. 100 rock solid, valuable, actionable, spreadable, talkable, magnetize-able ideas.
100 ideas will give you the foundation for:
- 100 blog entries
- 10 speeches, keynotes, seminars or presentations
- 3-4 books
- 100 2-minute videos
- 2-3 solid long-term development programs, coaching packages, service offerings lasting between 10-52 weeks
- 30 webinars or teleseminars
- 100 team training topics for your employees, salespeople, franchisees, or dealers
- 5-10 white papers, implementation guides, or downloadable toolkits
- 10 different in-person seminars for your clients, customers, prospects, and partners
True thought leaders don't have a wildly different message each time you hear from them. They always present variations on a theme built on a solid foundation.
What's their foundation? Their 100 ideas!
What are YOUR 100 ideas?
How can you dial DOWN the 1,000,000 in your head - and dial UP the 5-10 you probably talk about right now - to create a lasting "Thought Leadership Platform" that you can become KNOWN for?
My 100 are always evolving (subtly) but they never go away and themes and patterns recur consistently.
As a small business marketing speaker who works with professional speakers, consultants, and professional services firms, here are a handful of mine that might spark some ideas for YOU:
- Experts win on value, generalists die on price
- Effective marketing should be easy, effortless, and enjoyable
- 4 steps to marketing are Define - Organize - Implement - Track (D-O-I-T!)
- Only action creates results (headline on my home page - Marketing Speaker David Newman)
- Passion is not enough
- Plan for failure - think through failure, think ahead of failure, think around failure
- Forget about plan B - you also need plans C, D, E, F, and G!
- Smart marketers Move in, Move ahead, Move aside, and Move alone
- Your marketing materials need to be "un-chuckable"
- Who do you want to be a rock star to?
- Don't make buyers feel they're the first person to trust you
You get the point... these and about 89 more are the sum total of what I get paid to do via keynotes, seminars, strategic work sessions, coaching programs, corporate meetings, association meetings, franchise conferences, 1-on-1 mentoring, webinars, products, videos, audios, podcasts, white papers, special reports, blog entries... all that I do comes from my 100 ideas.
You can't make money if you have a million ideas.
You can - and you will - make money from your 100 ideas.
So get going... not someday, but right now!