Marketing Speaker: CEO Speaking is Your Best Weapon
CEO Speaking is Your Best Weapon
The most successful motivational speakers, corporate executives, and professional services firm principals become recognized thought leaders in their areas of expertise because they deploy three powerful tools every time they speak – Clarity, Expertise, and Openness:
Clarity: In any speaking situation, clarity indicates power, confidence, and capability. Less is more. Convey a few points powerfully. Focus your message and like a laser beam, it will cut through even the most steely buyer you’re likely to encounter.
Expertise: Expertise has replaced dollars as your marketing investment. Those who share the most value win. Actionable, specific, do-this-now strategies and tactics are the coin of the realm. This goes beyond “educating your prospects” and even goes so far as “setting the buying criteria” or helping them do it themselves if they so choose.
Openness: Openness is about collaboration. Marketing is no longer someone yelling through a megaphone. It’s a person-to-person conversation. Forget about being the source of all information to your clients. Your new job is to open the possibilities, ask great questions, and then serve as a filter, lens, and curator. Openness means that every time you speak, you do it WITH them, you don’t do it TO them!
Mastering this kind of CEO Speaking will pay off in helping you attract, engage, and win more clients - NOW more than ever!