Top 5 Tips for Twitter:
- Listen and learn. As with other social media, the most important first step is to listen to the conversations. See what people are talking about in your industry on Twitter. The daily thoughts of so many people can be an incredibly rich source of new ideas for products and services.
- Publish valuable news and information. Only after you've listened and understand the style and etiquette of Twitter communications should you consider creating an account and posting content. An easy starting point is to publish regular news and updates that you already distribute via other channels.
- Distribute promotions. Some companies are finding that Twitter is an effective channel for sending out promotional messages. Timely sales and coupons are easy to distribute on Twitter, and the fast nature of the Twitterverse means that people can respond to the promotions quickly. Note: Keep offers and promotions to LESS than 20% of your tweets, otherwise you'll come off like a sleazy peddler rather than a trusted partner.
- Create or extend your brand personality. Ultimately, Twitter is far more valuable for distributing your brand personality than it is for merely delivering your content. Social media is social. Be a person first.
- Engage in conversations and customer service. Twitter is about conversations, not monologues. Twitter is about talking with people, not merely at them. Engage, thank, respond and reciprocate.
Top 5 Tips for LinkedIn:
- Use LinkedIn Groups & stimulate new leads daily with value-first outreach.
- Ask questions & build your credibility using LinkedIn status updates.
- Create powerful events and promote them to relevant groups.
- Run an advanced search to find buyers, prospects, and advocates in your target market.
- Once you find leads, send personalized messages and connect 1-to-1 as real people, not as “targets.”
Top 5 Tips for Facebook:
- Define your target market. Every online effort that will actually get you results starts with knowing exactly who your perfect clients are.
- Connect with people in your target market. For every action you take on Facebook, ask yourself how doing this helps you connect and network with people in your target market.
- Get and stay active. Facebook marketing will only work for you if you are active. Don't engage in "drive-by" activity and expect long-term results.
- Share valuable tips and ideas. A big part of your Facebook marketing should be promoting and sharing your expertise – not pitching and peddling your wares
- Start a Facebook business page. Start one if you don't have one yet. It's a great forum for discussion, answering questions, and building community.
Your Simple Social Media Marketing Plan:
Here is exactly what you need to do - step by step - to help you and your organization maximize the basics in your social media gameplan:
- Calendarize your social media tactics in less than 30 minutes a day
- Organize your social media priorities behind one of three main purposes (sharing resources, building relationships, engaging in reciprocity)
- Operationalize your social media game plan with time-saving tools such as TweetAdder, BufferApp, and ping.fm
- Leverage and grow the impact of all your social media efforts and assets
Remember – if you start small, stick to your plan and your calendar, learn as you go, and adjust your game plan based on your results, your social media strategies WILL pay off for you and for your organization!
Tags: Marketing speaker, marketing coach, social media gameplan, top 5 social media tips, marketing for speakers, marketing for authors
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on effectively using social media WITHOUT going bonkers...
Imagine a new and different kind of professional gathering focused on bringing together GOOD people doing GREAT work... to collaborate, cross-pollinate, get connected and get inspired with each other.
The BADASS Conference:
BAD: For Top Dogs in Business | Arts | Digital
ASS: Audience = Speakers = Sponsors
That's the BADASS Conference. And YOU are warmly invited... soon. The Kickstarter campaign is just now getting its finishing touches and we should be ready to launch by Nov. 1... the event itself will be right here in Philadelphia, the Cradle of Liberty. It's a 2.5-day collection of AWESOMENESS happening in March 2013.
Meanwhile, you should know where this is all coming from.
Our foundational curiosity is...
What if we re-invented the conference format using the notion of "theater for business"?
More excitement, more energy, and one hell of an ensemble (starring YOU) giving it their all.
Or what would Comic-Con for business look like?
More possibilities... but the risk is that you won't "get it" or that you'd feel safer with a pre-set agenda filled with talking head keynote speakers and random breakout sessions that 99% of other conferences have. We don't do that. So you might not come.
Our core complaint is...
Most conferences and professional meetings fail to deliver lasting value. Still worse, they leave meaningful connections completely to chance. And they have no significant impact on the lives of attendees... and the role of those attendees is far too passive, too marginalized, and too much like watching bad TV without even the privilege of changing channels.
Perhaps you like watching late night reruns of COPS with the remote buried under those containers of old Chinese food on your sofa. Perhaps you're mouthing your words as you read this.
It's time to shake things up...
Our vision is a new kind of professional gathering: one that is for, by and about YOU, the participant.
Our risks are small, the challenges somewhat greater but certainly manageable.
The BADASS Conference is truly an UN-conference. Take your normal expectations and flip them upside down -- for example:
Most conferences have...
★ Glitzy website: We have www.Unconference.com
★ Overblown session promos: We don't know what'll happen til we get together for the Roundtable and Peer Session Signup.
★ Big name speakers: At our events, every participant is eligible to speak. The group decides. That's why it's called a PEER conference.
★ Ultra-expensive fees ($2,500-$7,500): We like deals so we're between 86%-95% off. Eat that, TED!
★ Elitist feel: Our audience (aka YOU) is always front and center. 'Nuff said.
★ Benefit the lucky: We benefit the Badass (aka YOU!)
★ All talk, no action: We build individual and group reflection and action steps directly into the event.
★ One-off vs. community: The relationships, connections and collaborations you start here will last long after you get home and will become a permanent professional asset.
You want in? If you're up for it, we'd love to have you join us.
Leave a comment in the COMMENTS section below and I'll let you know as soon as the Kickstarter campaign goes live...
And thank you in advance for spreading the word.
Avish Parashar has just released a new book titled, "Say Yes, And!" and he has a great special offer for people who buy the book by midnight tonight, Feb. 28.
The book takes a fundamental principle from improv comedy - saying "yes, and" instead of "yes, but" - and shows you how that one simple idea can help you improve your career, your business, your relationships, and your life.
As a special promotion, if you buy the book today, February 28th, you'll get access to over $200 in free gifts, including PDF versions of two of Avish's other books and over 8 hours of MP3 recordings of some of Avish's most popular audio programs. That's over $200 in gifts in return for buying a $12.95 book.
To get the book and the free gifts, visit http://www.SayYesAnd.com
p.s. Here's my review from amazon.com:
First I have to tell you - I'm a business book junkie. I read 'em all. Big ones, little ones, famous ones, and hidden gems. All topics including sales, marketing, leadership, strategy, the how-to, the what-to, and the why-to kind.
And this books stands out.
Plain and simple, Avish Parashar packages essential wisdom, insights, and practical advice into a small concentrated form factor.
But don't be fooled - this is life-changing stuff.
One small turn in what you think and what you say CAN and WILL make a huge impact. Example after example pours out of this book and will soon spark ideas and memories in your own mind of times you took charge and created success - and other times when you chose the "Yes but" path and created your own obstacles, limits, and barriers.
Whether you are a business owner, corporate executive, sales professional, association executive, or non-profit leader, this book is for YOU. Filled with immediately actionable insights and concrete take-aways, this little book may trigger the biggest and best changes your team, your organization, and your results will ever experience.
Tell you what - STOP reading Amazon reviews of this great little book, say "YES AND I'll buy it right now." In fact, you may want to buy three - one for yourself, one for your boss, and one for the significant other in your life. Yes (and) the ideas in this book work as powerfully at home as they do at work!!
A few years back, J.M. Smucker topped the list of the "100 Best Companies to Work For" compiled by the Great Place to Work Institute and published annually in Fortune magazine.
Their extremely simple code of conduct (and the foundation of their strong corporate culture) is as follows:
- Listen with your full attention
- Look for the good in others
- Have a sense of humor
- Say thank you for a job well done
See, it's simple! No big words.
And what is most interesting to me is that the "corporate code" above is not corporate at all -- it's PERSONAL. It addresses the way each individual person is expected to BEHAVE (not think - but ACT).
What's the corporate code where you work?
Is there a difference between the written code (on the wall in the lobby, perhaps?) and the way people really treat each other? Click in the COMMENTS section below and let's discuss...
David Newman is a marketing speaker and marketing coach who works with professionals who want to do a better job of marketing so they get more leads, better prospects, and bigger sales.
Consultant Bob Treadway reports the following as top priorities
of Fortune 500 organizations and leaders:
- Building a coaching culture that promotes candor and dialogue
- Linking strategy, structure, processes, values and human resources
- Balancing strategy and tactics
- Developing road maps for strategic planning and implementation at all levels
- Identifying and developing future high-potential leaders ("HiPos")
- Business literacy and management skills for new managers
- Performance-based coaching and feedback skills for managers and execs
- Persuasion, political savvy, managing without authority, managing upward
- Building "bench strength" in anticipation of the next labor shortage as the economy recovers
- Developing a bottom-line accountable culture
- Motivating workers in uncertain times
What's YOUR take on the list above? Please SHARE and DISCUSS in the comments section below...
Too often, professional services firms:
- Do marketing “by accident” or don’t do outbound marketing effectively
- Hope that “prospects will call us when they need us”
- Never know where their next lead is coming from
- Don’t market using their best asset – thought leadership
- Throw too many dollars into a “marketing black hole”
Independent research with over 700 professional services firms proves that the #1 source of new business is “Making warm calls to existing clients” – and #2 and #3 are “Speaking at conferences and trade shows” and “Running our own seminars and events” yet if yours is like the majority of firms, you haven’t yet cracked the code on how to make this work for YOUR people to attract YOUR clients.
More research shows that 52-72% of B2B professional services BUYERS are willing to switch to new service providers across a spectrum of specialties. (Wellesley Hills Group, 2009 What’s Working in Lead Generation professional services market study)
Meaning: You’re always ONE good presentation away from closing new business.
Professional services firms and thought leaders within large companies can often do a MUCH better job in the following areas:
• Design and deliver a client-magnet presentation
• Generate leads without being salesy
• Use Before-During-After marketing to stay top of mind
• Maximize profits on a shoestring marketing budget
• Generate more leads, better prospects and bigger sales using irresistible offers and high-integrity techniques
...and in my experience working with clients like this, it does NOT take huge amounts of work; small, targeted shifts in your packaging, promotion, messaging, and followup makes all the difference (which we usually nail down over the course of 1 or 2 days together and then the floodgates open!)
Last Word: Marketing Skills vs. Presentation Skills
A decent presentation built for marketing and sales results will outperform a brilliant presentation built for a “standing ovation” or praise from your local Toastmaster’s club or high marks from a presentation skills coach.
Bottom line: I don’t care if you become a great speaker. I do very much care that you become a good speaker who consistently generates more leads, better prospects, and bigger sales each time you present in front of a roomful of potential buyers.
What do you think? Fire off some thoughts, comments, or questions in the COMMENTS section below. Let's talk about this one...
As a motivational speaker in the area of marketing and business development, I'm often asked by CEOs and business owners about how they can be better leaders of their internal marketing efforts.
My answer is you can't be a great marketing leader unless you're first a great leader.
Here are some guidelines that the best leaders across all disciplines have come to recognize as foundational to their leadership success and that I share with you for the benefit of your own marketing success:
- Expect the best from people you lead.
- Become fully aware of others' needs.
- Establish high standards of excellence; communicate them
clearly and often.
- Create an environment where failure is not fatal.
- Climb on other people's bandwagons if they're going
anywhere near the neighborhood you want to go.
- Employ stories, examples, analogies, and models to
- Use a balanced mix of positive and negative feedback in
a constructive spirit and with specific substance.
- Appeal sparingly (or not at all) to competitive or
- Encourage and reward collaboration.
- Build into the group an allowance for healthy conflict
and "fights" around issues, not around personalities.
- Recognize and celebrate achievement.
- Take steps to keep your own level of motivation genuine
You could pay a marketing coach or ad agency or brand consultant BIG bucks to create (or recreate) your brand. A word of advice: DON'T!
You need a snappy name. Something sharp, clever, clear, and concise. Something you’d be proud to have your fans and customers display on a t-shirt, coffee mug or bumper sticker. You want to be the go-to resource – no – you want to be the rock star in your profession or industry. And you’re just one strong branding step away – you can almost TASTE it!!!
But you’re not smart enough to do it yourself.
Oops, wait a minute… yes you are.
Fact is, a lot of advertising agency types and “branding gurus” are simply overpriced hacks. Shocking, I know… you’re stunned that coming up with a cool name for your new services, programs, and products could be simple, straightforward, and easy.
Well, sit down with a nice hot cup of your favorite caffeinated beverage and strap in – ‘cuz you’re getting my secret stash of branding whoop-ass.
Take your topic or product or service (Leadership or Cookies or HVAC or Recruiting or Plastics) and add one or more of these brand building blocks. Some stand alone – some work in combination with others. Sometimes you’ll want to put the building block BEFORE your service/product and sometimes it will sound better AFTER. Play with these – they’re my gift to you.
Instant Branding Toolkit
Free ____ tips
Free ____ tools
I'm looking forward to buying from the following businesses in the very near future... maybe one of these will be yours:
- The Cookie Machine
- The Video Advisor
- Coffee Hangout
- Guitars After Dark
- The Fitness Foundry
And if you end up using something you create with this list as your new brand, do me a favor – please make a generous donation to your favorite charity. Even a tiny fraction of what you would have paid the “ad agency” will make a BIG difference to the non-profit of your choice. If you don’t have any particular good cause in mind, here are three I recommend:
Rock on, you do-it-yourself brander, you!!
Do you like this list? Want to Tweet it? Quote it? Add to it? Use the comments area below and let's hear what's in YOUR can of branding whoop-ass!!
As you know, the LAST thing I ever want to be called is a "social media expert" or social media marketing coach. Yech. That ain't what I do and it aint' who I am. Ain't. Ain't. Ain't.
There, that feels better... now what I AM is a social media enthusiast. I love it and I think it's a great tool to add to your internet marketing game plan.
Is it perfect for everyone? No.
Is it useful for some? Yes.
Is it vital for a few? Certainly.
So... to help you ramp up the effectiveness of your social media efforts, you need to know what to say and how to say it.
And most outreach "templates" that these social media tools offer you are pretty weak. Things like the standard LinkedIn connection invite, the Facebook friend connection, and others. No worries, you're about to get hooked up.
Quick Marketing 101 review - Do people care about YOU or do they care about themselves? Yes - that's right! 5 points. They don't give a rat's tushie about you and they care 100% about themselves.
Now look at the standard LinkedIn connection invite:
I'd like to add you to my professional network on LinkedIn.
Hmmmm... how do you feel about being "added"? And who cares about "my professional network"? This is all wrong.
Here's your new template - notice the switch in focus and benefit. Plus I added a new line with even more value. Finally, I prevented someone from clicking the "I don't know them" button which LinkedIn penalizes you for:
I'd like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know.
If you prefer not to connect at this time, please archive this message now. Thanks in advance.
You can't really go wrong here but I still have a useful connection "script" for you.
Let's say you notice that through your Facebook "Suggestions" (currently on the right side of your home page immediately below the section labelled "Requests"), there are people listed with labels like "37 mutual friends," "51 mutual friends" and so on.
You can connect with these folks, but chances are excellent that they might not know you from Adam - or Eve. Thus, you need a fun, approachable, and appealing script to drop in when you want to click on them to connect. After you click "Add as Friend" you'll want to click the link in the dialog box that says "Add a personal message" and type:
Vanessa - Wow! We have 37 mutual friends. We GOTTA connect simply so we can talk about all these people!
First rule, don't use automatic Direct Messaging (DM). People hate 'em. I hate 'em. Most savvy Twitter users hate 'em too.
They're used by spammers, affiliate marketers, and MLM salespeople. Just awful.
Not sure how to set that up? Good. You don't need to know. Didn't I just specifically ask you NOT to do it? No matter how "cool, valuable, friendly" you think they are - DON'T do it.
This next bit isn't a script, it's more of a practice. It's called ENGAGEMENT. Rather than simply pumping out clever tweets and retweeting others, build relationships. My formula for social media success (as a social media enthusiast, remember!) is the 3 R's formula:
Resources - Yes, certainly share your blog posts, your micro-ideas, and retweets of cool links and thoughts from others. Your first week on Twitter, this is fine if it's all you do. The second week, though, you better get busy with...
Relationships - Build relationships with other users you follow, admire, or resonate with. Use public @ messages or private DMs to connect with them, comment on their latest contributions, or thank them for an idea. Be detailed - so don't just tweet "@dnewman Hey - Cool!" Instead tweet this: "@dnewman David, awesome ideas on your blog about those social media scripts. Thanks!!!"
Reciprocity - Once you get the Twitter thing going, you've built some good relationships and you're seen as a valuable resource and contributor, it's only natural that people will start to promote you with some reciprocal love. They'll respond to your ideas, they'll Retweet you, they'll promote you in their #followfriday recommendations, and they'll scratch your back as you scratch theirs.
Your Email Signature:
This is where I see all kinds of stupid stuff. For example:
Profession - Email - Phone
Feel free to subscribe to my newsletter / read my blog / check out my articles - Web link
What's wrong with this signature file? 2 little letters - MY. MY. MY. Remember marketing 101, nobody gives a hoot about YOU.
Consider my new signature file - and one that you should feel free to copy, emulate, or steal:
David Newman :: Tel 610.716.5984
Helping professional services firms do a better job of marketing themselves
to get MORE leads, BETTER prospects and BIGGER sales
Three resources you can grab right now:
1. Fat-free marketing ideas for the brave, fast, and smart:
2. Follow me on Twitter to get cool micro-ideas to grow your business:
3. Connect with me on LinkedIn so you can tap into my 1600+ connections:
If Stupidity got us into this mess, then why can't it get us out?
-- Will Rogers
To forget one's purpose is the commonest form of stupidity.
-- Friedrich Nietzsche
Trying to solve problems or find answers with the same set of information that got us "into this mess" in the first place indicates one of several things:
1. We are dangerously insane.
2. We are incredibly irresponsible.
3. We are sadly unaware of our own trailblazing and "off the charts" navigation capabilities.
What only a handful of very successful individuals realize is that, in fact, the current landscape, as perceived by others, is irrelevant as far as you're concerned.
One of the most powerful tools you have is self-knowledge. In the simplest terms, this comes down to answering these basic questions:
* Who am I?
* What am I all about?
* What do I love to do?
* Who do I want to be?
* What's the best way for me to get there?
* Where would I like the journey to take me?
Spend a few moments completing the following. Yes, you! Yes, right now.
Find a pencil. I'll wait...
Good. Here we go...
Exercise: List 10 things you LOVE to do. Any context is fine. Use your personal life, professional life, with your family, friends, civic and church groups, anything:
Now review your list and summarize each of these ten items
into a 1-word VERB, such as "communicate" or "connect" or
These are ten of your core action words that define you at
How can you bring more opportunities to use these actions
into your life? In answering this question, please remember
that even a small change can have a huge impact.
You don't need to quit your job in an office in New York
and move to a kibbutz in Israel if one of your key words
turned out to be "share."
Why don't you share some of what you know with your
colleagues? Teach a class, write an article, start a
discussion group, create a lunchtime seminar series, or
start an interactive message board on your corporate
So many people are unhappy because the opportunities to use these core actions have evaporated from their lives or have become blocked by schedules filled with "too much to do" and "never enough time."
But stop and ask yourself, "How effective is my mind if my heart and soul are starving?" And if you don't take care of them, who will?
THIS is your real work for 2010 - enjoy the ride!