How to Generate 10X Traffic from LinkedIn in 10 Seconds - Wow, that sure sounds like a lot of over-the-top, frothing at the mouth internet marketing hype, doesn't it?
Well - in this particular case, the technique you're about to pick up does EXACTLY that.
Here's a quick video to show you exactly how powerful this 10-second tweak on your LinkedIn profile can be...
(Hit the "full screen" icon in the lower right for a bigger, sharper video)
Tags: Marketing speaker, marketing coach, LinkedIn, social media marketing
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What do YOU think? Please use the COMMENTS area below to share your tips about making the most of your LinkedIn profile...
As a marketing speaker and marketing coach, I get a ton of questions about LinkedIn.
Although I'm no social media expert like my pal Corey Perlman, I have learned a thing or two about the REAL value of using the Skills feature on LinkedIn.
In case you missed it, here's my earlier post with a video that walks you through the REAL value of LinkedIn Skills and how YOU can maximize the connection value of endorsing the Skills of folks in YOUR network.
Below is part 2 of the series: Skills Shaping on LinkedIn showing you how you can decide EXACTLY which Skills are featured are on your profile, and how much you'd like to emphasize each.
After watching this video, you'll discover that YOU are 100% in control when it comes to your LinkedIn Skills: which ones you'd like to feature - and which ones you'd like to turn down or turn off - and why.
That's called "Skills Shaping" and you'll find it VERY handy...
(Hit the "full screen" icon in the lower right for a bigger, sharper video)
Are we connected yet on LinkedIn? If not, I'm happy to put my professional network at your disposal here.
(And if we ARE connected and if you're comfortable doing so, would you be wonderful enough to give some love to the Skills you see on my profile? Thank you in advance for your help.)
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What do you think? Please use the COMMENTS area below to share your experience and opinions about the Skills feature of LinkedIn...
As a marketing speaker and marketing coach, I get a ton of questions about LinkedIn.
Although I'm no LinkedIn expert like my pal Viveka Von Rosen, I have learned a thing or two about the REAL value of using the Skills feature on LinkedIn.
Here's a short video to walk you through how YOU can maximize the connection value of endorsing the Skills of folks in YOUR network:
(Hit the "full screen" icon in the lower right for a bigger, sharper video)
As you've heard me say about many other social media marketing tools and tactics - the power of using LinkedIn Skills is really not about YOU. No good marketing, sales or business development tactic ever is.
It's about THEM.
What do you think? Please use the COMMENTS area below to share your experience and opinions about the Skills feature of LinkedIn...
LinkedIn is the new cold call. Perhaps this sounds familiar to you...
As a marketing speaker and marketing coach, I continually study the field, read a ton of books, and attend seminars and workshops from my fellow marketing enthusiasts.
And I'd like to respectfully disagree with that analogy.
LinkedIn is way better, smarter, faster, and more effective than a cold call. In fact, I'd slant the analogy a different way altogether:
LinkedIn is the new email with a red velvet rope around it, a priority seal, and a much more attractive return address envelope!
First let's explore those three points and then you'll see an example of LinkedIn in action PLUS here are some sample social media scripts you can use that have gotten awesome results for our clients in our Inbound Marketing Agency where we do all this work.
3 Reasons LinkedIn Beats Email
1. Red Velvet Rope - This is a term popularized in the marketing arena by Michael Port. It means there's an exclusive, members-only feel to your marketing. It's not for everyone - and not everyone qualifies. You need to be "in the club." When you reach out to a fellow Group member on LinkedIn, you both are in the club and there's a strong element of peer-to-peer belonging that encourages community, communication, and responsiveness. Can't say that about a cold call or a plain old email!
2. Priority Seal - Most executives and business owners feel overwhelmed by email. When they're not tackling the email monster (click here if you'd like to master your email!), they are wall-to-wall with meetings, phone calls, and their daily dose of dealing with crises. LinkedIn messages DO trigger an email notification but you have the choice of responding via email or via LinkedIn -- and LinkedIn messages (for most of us) are few and far between so they give the impression of being more important, more filtered, and more personally relevant. Think of it as a FedEx envelope arriving in your daily mail. Sure, you can ignore it - you can toss it - you might not get to it for a few days. But chances are greater that you will because of curiosity - a basic trait of human nature.
3. More Attractive Return Address Envelope - LinkedIn messages tend to be shorter than emails - and a shorter note merits a shorter response. You've just given your prospects, clients, and connections a huge "out" because they do NOT need - and probably would not even consider - sending you a long, involved response. If you send a short, succinct note to reconnect with a past client - they'll respond with a short, succinct note and you'll probably use LinkedIn to make plans to connect in a longer format offline (phone call, lunch, coffee, in-person meeting). Yours will be a fast, easy and appealing note to respond to - so your chances of getting a prompt response just went up considerably!
LinkedIn in Action and Results
This story was submitted by my motivational speaker colleague Jim Clemmer to the excellent SpeakerNetNews:
Using LinkedIn to (Re)Connect and Build Business — Jim Clemmer
I have been using LinkedIn to reconnect with old contacts and to connect with anyone signing up for my newsletter. I do this with the LinkedIn for Outlook utility showing if anyone sending me an email (or completing any website form that is emailed to me) has a LinkedIn account. As my connection numbers build, more website visitors, book readers, and subscribers are now asking to connect with me. We’ve also done a few email blasts to our database asking for connections to those who have LinkedIn accounts. Over the last two years we can directly trace a few hundred thousand dollars in speaking/workshop or long term/ongoing consulting fees that started with these (re)connections.
3 LinkedIn Secrets from Jim's Success:
1. As my friend and Speaker Hall of Fame member Dr. Alan Zimmerman likes to say, "your business comes from your business." (He's a guy who enjoys a 92% repeat and referral rate from his client base so he's walking that talk.) Note that Jim Clemmer is also generating his success not ONLY from new connections - but from RE-connections. Try it for yourself and see what conversations you can generate with the folks who already know you, love you, and have given you money in the past.
2. You gotta ask for the connection. Note that Jim's strategy also involved email blasts to his list proactively asking them to connect on LinkedIn. And not just once - but several times over the past 2 years. Remember to make your social media scripts appealing, relevant, and NOT focused on you - but focused on the value you'd like to deliver to your connections.
3. It takes time and there are both direct and indirect benefits. Notice that Jim said, "over the last two years" - not the last 2 weeks or 2 months. This is a marathon, not a sprint. Notice also that he said he could DIRECTLY trace several hundred thousand dollars of new business. That's great - and in addition, Jim has likely generated that much money or more INDIRECTLY, meaning that people didn't hire him FROM LinkedIn but BECAUSE they saw something he contributed, received a connection update, or otherwise "bumped into" Jim's name, content, ideas, website, blog or network - and were prompted to engage with him.
Your LinkedIn Success Story?
Please use the comments area below to share YOUR best LinkedIn tip or success story. Thanks in advance for sharing your advice, insights, and recommendations!