Here's another in my series of marketing and business book reviews - but not just any old business books.
Books that will transform the way you think about your work, about your business, and - yes - about your life.
Ready? Take a look...
What do you think? Please leave a COMMENT below to share your experiences with this book, with this author, or with other game changing books that YOU recommend...
Imagine a new and different kind of professional gathering focused on bringing together GOOD people doing GREAT work... to collaborate, cross-pollinate, get connected and get inspired with each other.
The BADASS Conference:
BAD: For Top Dogs in Business | Arts | Digital
ASS: Audience = Speakers = Sponsors
That's the BADASS Conference. And YOU are warmly invited... soon. The Kickstarter campaign is just now getting its finishing touches and we should be ready to launch by Nov. 1... the event itself will be right here in Philadelphia, the Cradle of Liberty. It's a 2.5-day collection of AWESOMENESS happening in March 2013.
Meanwhile, you should know where this is all coming from.
Our foundational curiosity is...
What if we re-invented the conference format using the notion of "theater for business"?
More excitement, more energy, and one hell of an ensemble (starring YOU) giving it their all.
Or what would Comic-Con for business look like?
More possibilities... but the risk is that you won't "get it" or that you'd feel safer with a pre-set agenda filled with talking head keynote speakers and random breakout sessions that 99% of other conferences have. We don't do that. So you might not come.
Our core complaint is...
Most conferences and professional meetings fail to deliver lasting value. Still worse, they leave meaningful connections completely to chance. And they have no significant impact on the lives of attendees... and the role of those attendees is far too passive, too marginalized, and too much like watching bad TV without even the privilege of changing channels.
Perhaps you like watching late night reruns of COPS with the remote buried under those containers of old Chinese food on your sofa. Perhaps you're mouthing your words as you read this.
It's time to shake things up...
Our vision is a new kind of professional gathering: one that is for, by and about YOU, the participant.
Our risks are small, the challenges somewhat greater but certainly manageable.
The BADASS Conference is truly an UN-conference. Take your normal expectations and flip them upside down -- for example:
Most conferences have...
★ Glitzy website: We have www.Unconference.com
★ Overblown session promos: We don't know what'll happen til we get together for the Roundtable and Peer Session Signup.
★ Big name speakers: At our events, every participant is eligible to speak. The group decides. That's why it's called a PEER conference.
★ Ultra-expensive fees ($2,500-$7,500): We like deals so we're between 86%-95% off. Eat that, TED!
★ Elitist feel: Our audience (aka YOU) is always front and center. 'Nuff said.
★ Benefit the lucky: We benefit the Badass (aka YOU!)
★ All talk, no action: We build individual and group reflection and action steps directly into the event.
★ One-off vs. community: The relationships, connections and collaborations you start here will last long after you get home and will become a permanent professional asset.
You want in? If you're up for it, we'd love to have you join us.
Leave a comment in the COMMENTS section below and I'll let you know as soon as the Kickstarter campaign goes live...
And thank you in advance for spreading the word.
Guest Column By Lee Thayer
Firing someone is often a distasteful, sometimes painful, act. It is the end of something. Hiring someone is usually full of hope and expectation. It can be exciting. It is the beginning of something.
Yet you don’t learn much when you hire someone. It often turns out to be not all you had hoped.
You could learn a great deal about yourself and about others from the process of firing someone, however.
If you can do a better job of firing, you could do a better job of hiring. The most direct way of learning how to do a better job of hiring lies in what you can learn from the process of firing.
- Hope and wishful thinking clouds your perspectives when you are hiring someone. But when you fire someone, you are challenged to understand why.
- Firing can clear the lenses. It can be – ought to be – a very rational process. If you do it right, you are dealing with bedrock criteria, not wishful thinking.
- If you can figure out why and how and when to fire someone, it will clarify why you went wrong in the first place.
- If you did a perfect job of hiring people, you would have a perfect understanding of how to fire people. But most organizations haven’t done a better job of hiring people in spite of the tsunami of advice about how to do it.
- You have to come at it the other way around. There is no reliable recipe for doing a perfect job of hiring. You have to learn from your failures – as all leaders have had to do.
- It is figuring out who needs to be fired and why that provides the clarity needed to get better and better at hiring.
There are always the conventional reasons for firing someone: poor performance, redundancy, obsolescence, RIF, attitude, and myriad others. There are reasons. And then there are the real reasons.
It is these real reasons the chief executive needs to uncover. You have to plow through the verbiage and your own thinking to arrive at the real reasons. Was it a poor hire? Was it just a poor “fit”? Was it the culture of the organization that was at fault? Was it the attitude of the person’s peers? Was it the person’s boss? Could it even be you?
Done well, this kind of forensic exploration begins to illuminate better hiring practices by starting with reality rather than the jargon of the day.
To the person targeted for being fired, there is often no correlation between the reasons offered and that person’s assessment of his or her own performance. Big clue.
Here is the crunch issue:
The person being fired was probably not told at the time of hiring the specific reasons that might lead to dismissal.
Three mistakes were likely made:
- The person was probably provided with a list of activities to be performed. That’s the way conventional “job descriptions” are constructed. There may have been some past experience or credentials thrown in for the company to hedge its bets.
- It was likely nothing was said about what was to be accomplished. You can’t measure activities objectively. But you can measure accomplishments.
- The person was most likely hired for a “job.” He or she was not hired to a role in the organization’s future. It is the future that really matters, not the past. Past performance does not predict well to future performance.
Competence is difficult to measure. So most organizations measure what’s easy to measure – the financials. But, to use a provocative metaphor:
Financial performance can only be measured in the wake of the ship. It is where the ship is headed that matters most. And then it is how it is powered and steered to get there.
It is full competence in every role in the organization that seals its fate. If you hire for full competence to carry forward in a well-specified role, you won’t have to fire for incompetence.
A key ingredient of competence is being in the “learning mode.” The best evidence for being in the “learning mode” is that the person performs his or her role better today than they did yesterday. You fire for lack of that. Maybe you should hire for the presence of that.
And, if it isn’t necessary for the person to perform his or her role better, poor performance may not be the person’s fault. It may be your fault for not making continuous improvement in every role necessary.
What is necessary will likely happen. What is not necessary may not happen.
Every organization, like every person, arrives at a status quo – ways of doing things that take precedence over doing them right. Percy Barnevik of ABB fame considered the status quo to be the enemy. His suggestion? Kill it.
There are people who have one year’s experience repeated 20 times. They become deadwood. How frequently do you clear the deadwood? Ranchers cull their herdsat least annually, in order to get better breeding.
Jack Welch eliminated the bottom 10% of performers annually. That takes the uncertainty and pain out of firing.
Outstanding performers are disruptive of the status quo. They are therefore more likely than mediocre performers to get the axe. If the culture of your organization is a safe haven for mediocrity, you are not doing a good job of firing.
And if you aren’t, you can’t do a good job of hiring.
One of the hidden reasons for firing people is that they don’t seem able to learn from experience. They never seem to get consistently better at what they do. Lesson? Make that explicit.
The best CEOs are not in their role to do the job. They are there to learn how to perform their role better today than they did yesterday. They expect the same of others.
If that’s not why you are there, you should be fired. You are, after all, the exemplar.
The best time to fire someone is the day before you hire them. If you can do that, you will be doing a far, far better job of hiring.
The bonus is that firing the wrong people for all the right reasons makes room for hiring more of the right people for the right reasons. But you have to know clearly what those are.
This is why knowing the real reasons for firing people will help you to make better and better judgments about hiring. In other words, the best way to get better at hiring is to get better at firing.
For what good reasons would you fire yourself? If you really figure that out, you will do a far better job of hiring – including casting yourself in the right role.
Lee Thayer has been a CEO coach and consultant for 45+ years and is known worldwide for his work “in the trenches” with executives to create high-performance organizations. Dr.Thayer has also held distinguished professorships in many of the major universities worldwide. His recent, acclaimed books include: Leadership: Thinking, Being, Doing; The Good Leader; Leaders and Leadership; Leadership Virtuosity; How Leaders Think; Explaining Things and The Competent Organization.
A few years back, J.M. Smucker topped the list of the "100 Best Companies to Work For" compiled by the Great Place to Work Institute and published annually in Fortune magazine.
Their extremely simple code of conduct (and the foundation of their strong corporate culture) is as follows:
- Listen with your full attention
- Look for the good in others
- Have a sense of humor
- Say thank you for a job well done
See, it's simple! No big words.
And what is most interesting to me is that the "corporate code" above is not corporate at all -- it's PERSONAL. It addresses the way each individual person is expected to BEHAVE (not think - but ACT).
What's the corporate code where you work?
Is there a difference between the written code (on the wall in the lobby, perhaps?) and the way people really treat each other? Click in the COMMENTS section below and let's discuss...
David Newman is a marketing speaker and marketing coach who works with professionals who want to do a better job of marketing so they get more leads, better prospects, and bigger sales.