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Grow your business with smart money strategies

smart money strategies

For small businesses, securing lines of credit and having access to extra working capital are necessary for launching and growing a startup.

Often times, conventional bank loans take time to process, and the approval rate is less than 40% for new businesses. In these cases, small businesses seek alternative financing, and asset based-lending is becoming one of the more popular methods for entrepreneurs to get the working capital they need.

To find out more about ALL the ways you can grow your business using smart money strategies, join my friend Robert Bowen tomorrow, Friday 10/16/15 at 2pm US Eastern for this free training

For today, let's focus on JUST ONE of the smart money strategies Robert will discuss during tomorrow's free training...

What is asset-based lending?

Asset-based lending is a short-term loan, where the lender advances money based on the total value of the assets a business has. Assets can range from equipment and inventory, to receivables and other “hard goods.” An asset-based loan typically covers around 80% of the total value of the assets a business has.

How to secure asset-based lending for a business

A company with detailed financial reports and good track record with customers is in a good position for an asset-based loan. Since the cost to monitor asset-based lending terms is virtually the same, regardless of the amount of money requested, most lenders prefer dealing with larger requests. There are private and commercial financiers who deal specifically in asset-based lending for newer businesses, and if entrepreneurs can furnish detailed business and personal financial statements to show the current standing and viability of the company, securing a loan should be fairly easy.

Advantages of asset-based lending

Asset-based lending is great for short-term financing. For example, if a business needs working capital to grow or take on larger orders, or to complete and internal project, then asset-based financing is a great solution. Many manufacturing, service, and distributing businesses take advantage to asset-based lending in order to take on larger customer requests without negatively impacting their current cash flow.

Disadvantages of asset-based lending

Because asset-based lending is a form of short-term financing, the total cost is usually a bit higher than a conventional loan. The other potential disadvantage is that many commercial lenders will frequently go through a company’s customer list, and prioritize the amount of money they can lend based on the customers with strong credit ratings who have a track record of paying within a 60 day window. 

For access to short-term financing that can be arranged in less time than a conventional loan, asset-based lending is a great solution. Many entrepreneurs turn to asset-based lending to get their companies over a financial strain while they are experiencing growth.

As always, it is best to research private and commercial lenders who will work with your business to structure an alternative lending solution that best fits your needs.

free trainingBy the way, you do not want to miss this free training webinar coming up on Friday October 16th from my friend, Robert Bowen, on how you can grow your small business with smart money strategies. Spaces are filling up so register right now - it takes less than 10 seconds to sign up

How to Land More Professional Speaking Gigs and Get More Clients


public speaking microphone

Every consultant, expert, and professional services firm leader needs to establish their thought-leadership in order to stand out from the crowd and be heard above the noise.

The fastest, easiest way to do that is by speaking to targeted groups.

But there's a catch - in order to be chosen to speak, you have to package and position yourself like a high-credibility speaker, not some schmuck who is trolling for clients!

There are three and only three things you need in order to package and position yourself as a "real deal" speaker whom meeting planners, conference producers, and executives will feel comfortable putting in front of their people:

1. A credible and sharp website that looks good and works well. (Hopefully, you already have this taken care of for the main part of your business!)

2. A well-designed, high-impact speaker one-sheet to describe your talks and presentations

3. A 30-60 minute presentation that is content-packed, valuable, relevant, and that helps and serves your audience - and does NOT pitch, sell, or promote you or your company's services

Remember: You're never more than one good presentation away from generating new clients and new revenue.

So the question is... How successful are you at the #1 strategy of lead-generating speaking to drive credibility, visibility and revenue for your business? 

And do you do it "once in a while" with mixed results or have you nailed down a process, a speaking "system" and a targeting methodology that consistently puts you in front of the right groups in the right rooms with the right people to say the right things in the right ways to reliably generate new revenue for your firm?

If yes, great - welcome to the 1% club. If not, we should have a conversation about how you can do a better job of generating more leads, better clients and bigger revenues every time you stand up to speak.

free trainingBy the way, you do not want to miss this free training webinar coming up on Wednesday October 7th from my friend, Alfred Poor, on how you can create fast, easy speaker one-sheets that give you instant credibility to help put you in front of the audiences that matter most. Spaces are filling up so register right now - it takes less than 10 seconds to sign up

Mastering the Art of Conflict


HBArollGuest post by Karen Valencic

 ‘Keep moving and bend your knees.’

These words have echoed in my head for 25 years.

My first aikido teacher would say this when he’d see me struggle with a technique.

Those six words continue to be relevant to me in both my martial arts practice and in my life.

What impression or feeling do those six words give you?

These words embody what separates the technician from the Master.

A technician wants a list of specific actions to follow, e.g. put this foot at a 45-degree angle and move two steps to the right. Or, say ‘this’ when ‘that’ happens.

For a beginner learning a technique, this is appropriate. However many people get stuck at the level of technique; that’s why people love ‘do this’ lists.

Mastery in anything moves beyond technique and is grown through support, practice and self-awareness. Learn technique, then surrender technique.Mere technique doesn’t teach the nuance of a million possible variables.

Mastering the art of conflict requires just this, learn basic technique then explore the nuances through practice, support, and self-awareness. Spiral Impact is The Method for conflict, engagement, and decision-making that leads you from basic technique to Mastery. Spiral Impact accomplishes this through training your mind, as well as your body and emotions to respond the best possible way to your challenges.

What do the words ‘Spiral Impact’ conjure up for you? I’d love to hear…and notice how asking a question is such a great way to engage and expand your thinking, no ‘do this’ list.

To learn more, join Karen for a one-hour Free Teleseminar on “How Great Leaders Thrive by Mastering the Art of Conflict.” It's coming right up on Tuesday 9/29 at 12 noon US Eastern. Click here to register.

How to Market and Sell with Teleseminars

teleseminar training teleseminar marketing

Since 2008, I've generated over $658,000 in extra revenue using the 1-many marketing and 1-many sales power of teleseminars. For you math majors, that comes to about $94,000 per year of EXTRA revenue on top of my other income sources (speaking, training, 1-on-1 mentoring). How can such an old-school tactic generate such powerful results today?

Think about it -- Old is the New "NEW" - meaning, when it comes to marketing, everything old is profitable again! 

As a marketing speaker and marketing coach, I'm always being asked, "What's new? What's next?" Well, this answer may surprise you...

If you've been doing business (online or not) since the 1990's, today's marketing landscape should be eerily familiar... 

Check out these "retro" tactics - they're BACK and BIGGER and BETTER than ever... 

1. Online advertising - Google AdWords was the Granddaddy of them all... Remember when you could just buy some banner ads and the leads would pour in? (Yah, me neither. It was ALWAYS more complicated than that!!) Modern update: Advertising on Facebook, Linkedin, and Twitter (and yes, Google of course) is creating a whole new online ad boom - just like the good old days!

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

2. Pop-up ads and pop-up offers - long the scourge of the Internet, pop-ups (and pop-under, pop-over, PopTart and every other sneaky variation) were rampant in the 1990's and early 2000's. Until the pop-up blocker industry came along, made millions of dollars, wiped the evil pop-up off the face of the earth... until today when pop-ups are back, bigger and better than ever.

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

3. Teleseminars - 10 years ago, you couldn't spit without hitting some business guru offering free teleseminars to showcase his or her products, services, or programs. Or offering paid teleseminars to generate a lot of revenue quickly. Fast forward to today, yes we have webinars, Google Hangouts, and virtual training - but guess what? Old school teleseminars are back, bigger than ever.

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

p.s. You can grab a boatload of actionable information on teleseminars (both Teleseminars to boost your marketing - and Teleseminars to boost your revenue) during our free "Teleseminar Revenue Roadmap" training call. It's happening Tuesday, July 28 at 2pm US Eastern and there are only a few seats left. 

Click below to join us...

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How to Hire a GREAT Salesperson

How to Hire a Great Salesperson resized 600

Guest post by Chris DiFonzo

Sales Defined Simply

Simple definitions create profound clarity. I sell enterprise security software for a Fortune 50 company. My team's VP defines my job and his in two sentences:

"Remember: Your job is to post numbers. My job is to find people who post numbers."

The Indisputable, Unromantic Fact

If you're a Solopreneur, your number one job is to post numbers. Brainstorming does not feed the family, networking does not pay tuition, and blog fame doesn't pay bills. Money does these things. Whether you're a writer, speaker, executive coach, or circus talent recruiter, if you're making a living as a Solopreneur, you signed up to be a Salesperson.

Simple Outline for Sales Hiring

Now, eventually enterprise-oriented Solopreneurs, entrepreneurs, and startups are tempted to build a direct sales model involving finding other people to post numbers. This is a critical decision, not to taken lightly. If you've made the decision to hire and run sales talent in your organization, here's a simple approach:

  1. Find someone who can post numbers.
  2. Pay them well, people who post numbers are expensive, and high ROI.
  3. Provide a lot of upside. Number posters are upside pit bulls.
  4. Manage them once a week for 30 minutes max. Otherwise stay out of their way. Be responsive to the support they request.
  5. Give them everything they need to be successful. Take away all the excuses.
  6. Know your numbers, be clear on expectations, measure them only on numbers.
  7. Evaluate weekly, monthly, and quarterly. If program is working, continue. If not working, fire fast.

I often hear chatter about "other responsibilities," much of which are administrative or provide time saving for founders.


People who post numbers passionately hate admin tasks and generally suck at them.

If you talk about peripheral tasks and a candidate doesn't puke on you or at least roll her eyes, this is a red flag.

Other than post numbers, you only need them to do two things:

  1. Maintain their OWN pipeline in a spreadsheet or CRM tool (PipeDrive great for start ups).
  2. Submit accurate expense reports regularly.

Direct sales IS NOT marketing, lead gen, lead management, mailings, social media, managing the whole company's pipeline, or spending ime with founders and team members singing Cumbauya and playing dodgeball.

Direct sales IS engaging with prospects and customers, discovery meetings, qualifying business, proposing business, negotiating, closing, and posting numbers. Everything else is a distraction.

That's it. Go post numbers.

Chris DiFonzo is an occasional guest blogger who writes about sales and selling. He currently sells cyber security software for a Fortune 50 company and is a three-time entrepreneur.

33 Ways to Make 2015 Rock Your Socks


33 ways to make 2013 your best year yet1. Fewer resolutions. More resolve.

2. Increase your daily level of optimism. AMAZING things will start to happen! 

3. Be a lamp. Or a lifeboat. Or a ladder. 

4. Mean people suck. Don't become one of them. Not even for a second. 

5. Write more. Journaling, blogging, morning pages, notes to friends and loved ones.

6. Feature and leverage other people. Read this to find out how.

7. Be more gracious and more grateful.

8. Less excitement. More execution.

9. Let it go. Yes, you know EXACTLY what I mean. (Thanks again, Joe Calloway!)

10. Create a mastermind alliance or partnership. It will make all the difference.

11. Write your damn book already.

12. Drink more water.

13. In case of emergency, oxygen masks will drop from the overhead compartment. Secure your own mask before assisting others.  

14. Clean up. De-clutter. De-pile. 

15. Make more lists and use them wisely.

16. When it comes to social media: Post value (not ego); Retweet generously; Shout-out loudly; Thank abundantly.

17. Carry a notebook everywhere. Got an idea? Write it down. With today's date. And a "next action" step. Repeat.

18. Get more sleep. 

19. Do more of what makes you happy

20. If you speak or present regularly, your ideas deserve beautiful slides. This might help. And you totally need to read this (PDF) too.

21. If you DON'T speak or present regularly, you are missing out on the #1 way to boost your career, grow your business, and magnify your impact on the world. Want some ideas? I can help you (yes, it's free.) 

22. Nobody buys your products, services or ideas "sight unseen." So go get seen.

23. "If everything seems under control, you're not going fast enough." ~ Mario Andretti

24. Read Getting Things Done by David Allen. 

25. Master your inbox once and for all. Massive freedom will follow. 

26. Tap into trends to generate more and better ideas for both your business and your life. Start here or here. (Read this to see how Harvard Business Review connects trend hunting with sales success, too.)

27. Stop worrying about the HOW. Focus on your bigass WHY and a small set of very specific WHATs. The rest will take care of itself. Honest.

28. Become more in tune with the time/space continuum. Seriously. Rather than wanting everything to happen "Now, now, and now" (which only causes overwhelm and frustration) focus more consistently on what you need to do "Next, next, and next." 

29. The three factors to your long-term success: 1. Your Authenticity 2. Your Expertise 3. Your Enthusiasm.

30. Replace "Who's going to let me?" with "Who's going to stop me?" (Hint: Maybe no one?)

31. Reflect on the shortness of life. This slide show of people we lost in 2014 may help remind you. And pack as much goodness as you possibly can (for you and for others) into every single day.

32. Always pick up the check and leave a big tip. 

33. You're pumped... You're peaked... It's game time... Bring it!

Please share this post with those you want to help. 

33 ways to make 2013 your best year yet 

Grab your FREE copy of the Ultimate Resource List!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Marketing Coach Tip: 3 Secrets to Smarter Prospecting on LinkedIn


LinkedIn imageLinkedIn is the new cold call. Perhaps this sounds familiar to you... 

As a marketing speaker and marketing coach, I continually study the field, read a ton of books, and attend seminars and workshops from my fellow marketing enthusiasts.

And I'd like to respectfully disagree with that analogy.

LinkedIn is way better, smarter, faster, and more effective than a cold call. In fact, I'd slant the analogy a different way altogether:

LinkedIn is the new email with a red velvet rope around it, a priority seal, and a much more attractive return address envelope!

First let's explore those three points and then you'll see an example of LinkedIn in action PLUS here are some sample social media scripts you can use that have gotten awesome results for our clients in our marketing mastermind and private mentoring programs. 

3 Reasons LinkedIn Beats Email

1. Red Velvet Rope - This is a term popularized in the marketing arena by Michael Port. It means there's an exclusive, members-only feel to your marketing. It's not for everyone - and not everyone qualifies. You need to be "in the club." When you reach out to a fellow Group member on LinkedIn, you both are in the club and there's a strong element of peer-to-peer belonging that encourages community, communication, and responsiveness. Can't say that about a cold call or a plain old email!

2. Priority Seal - Most executives and business owners feel overwhelmed by email. When they're not tackling the email monster (click here if you'd like to master your email!), they are wall-to-wall with meetings, phone calls, and their daily dose of dealing with crises. LinkedIn messages DO trigger an email notification but you have the choice of responding via email or via LinkedIn -- and LinkedIn messages (for most of us) are few and far between so they give the impression of being more important, more filtered, and more personally relevant. Think of it as a FedEx envelope arriving in your daily mail. Sure, you can ignore it - you can toss it - you might not get to it for a few days. But chances are greater that you will because of curiosity - a basic trait of human nature.

3. More Attractive Return Address Envelope - LinkedIn messages tend to be shorter than emails - and a shorter note merits a shorter response. You've just given your prospects, clients, and connections a huge "out" because they do NOT need - and probably would not even consider - sending you a long, involved response. If you send a short, succinct note to reconnect with a past client - they'll respond with a short, succinct note and you'll probably use LinkedIn to make plans to connect in a longer format offline (phone call, lunch, coffee, in-person meeting). Yours will be a fast, easy and appealing note to respond to - so your chances of getting a prompt response just went up considerably!

LinkedIn in Action and Results

This story was submitted by my motivational speaker colleague Jim Clemmer to the excellent SpeakerNetNews:

Using LinkedIn to (Re)Connect and Build Business — Jim Clemmer

I have been using LinkedIn to reconnect with old contacts and to connect with anyone signing up for my newsletter. I do this with the LinkedIn for Outlook utility showing if anyone sending me an email (or completing any website form that is emailed to me) has a LinkedIn account. As my connection numbers build, more website visitors, book readers, and subscribers are now asking to connect with me. We’ve also done a few email blasts to our database asking for connections to those who have LinkedIn accounts. Over the last two years we can directly trace a few hundred thousand dollars in speaking/workshop or long term/ongoing consulting fees that started with these (re)connections.

3 LinkedIn Secrets from Jim's Success:

1. As my friend and Speaker Hall of Fame member Dr. Alan Zimmerman likes to say, "your business comes from your business." (He's a guy who enjoys a 92% repeat and referral rate from his client base so he's walking that talk.) Note that Jim Clemmer is also generating his success not ONLY from new connections - but from RE-connections. Try it for yourself and see what conversations you can generate with the folks who already know you, love you, and have given you money in the past.

2. You gotta ask for the connection. Note that Jim's strategy also involved email blasts to his list proactively asking them to connect on LinkedIn. And not just once - but several times over the past 2 years. Remember to make your social media scripts appealing, relevant, and NOT focused on you - but focused on the value you'd like to deliver to your connections.

3. It takes time and there are both direct and indirect benefits. Notice that Jim said, "over the last two years" - not the last 2 weeks or 2 months. This is a marathon, not a sprint. Notice also that he said he could DIRECTLY trace several hundred thousand dollars of new business. That's great - and in addition, Jim has likely generated that much money or more INDIRECTLY, meaning that people didn't hire him FROM LinkedIn but BECAUSE they saw something he contributed, received a connection update, or otherwise "bumped into" Jim's name, content, ideas, website, blog or network - and were prompted to engage with him.

Your LinkedIn Success Story?

doitmarketing email out of office message

Grab your FREE copy of the Social Media Traffic Boost Cheatsheet!

And then leave a comment below with your best LinkedIn success story or tip. 

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

17 Reasons You’re Not Making Money


17 reasons you're not making more money

Had a terrific marketing mentor call with a new client who has made MILES of progress in the short time since we started working together.

During our last conversation, I praised his action-orientation, and the great progress he’s made in recent weeks. He acknowledged how much better he felt about his marketing, positioning, and programs.

But then he asked me a powerful question - “David, if I’ve made this much progress, why am I not making more money?”

I gave him my initial responses (it's still early in the game, not enough prospecting activity, no consistent sales process) but since then I’ve developed many more reasons that speakers, authors, coaches, and consultants aren’t making the money that they know they could and SHOULD be making.

Here are the top 17 reasons YOU might not be making the money you want and deserve. Do a quick self-check and then leave a COMMENT below with the ones that resonate the most with YOU:

  1. You’re great at delivering your product or service but you’re terrible at marketing and sales
  2. You’re not getting the right kind of marketing or sales help in time – or at all!
  3. You’re not delegating or hiring part-time help to take care of the “intelligent gruntwork.”
  4. You don’t have a business plan/goal/vision/destination in mind, including failure to plan for failure!
  5. You have no differentiation – you’re trying to market me too, “Same-o Lame-o” boring stuff
  6. You don’t take yourself seriously (indicated by homemade business cards, freebie website, trying to cut every corner, etc.)
  7. You over-invest in these same things – fancy business cards, $25,000 website, overly expensive and overly broad advertising, and you think that’s enough
  8. You lack obvious expertise and you ignore thought leadership in your marketing mix
  9. You’re a mass generalist not an expert specialist – you try to be all things to all people
  10. You don’t develop alliances – Stop trying to succeed alone. Joint venture, build alliances, or use strategic partners
  11. You’re not connecting with prospects on their most relevant, urgent, and expensive issues
  12. You don’t have a defined sales process and find yourself winging it almost every time
  13. Your proactive outbound prospecting plan consists of sitting by the phone waiting for it to ring. (Not good!)
  14. You’re forgetting that we live in the Attention Economy - first you must earn your prospects’ attention and only THEN will you have a chance to earn their money
  15. You’re relying too much on one marketing channel (email, social media, direct mail, networking) and your prospects are starting to see you as an annoying pest, not a welcome guest
  16. You’re not adding enough tangible sources of excellence to your marketing mix - in other words, you’re failing to create marketing materials that are too good to throw away!
  17. You underestimate the amount of time and/or money it will take to grow your business successfully. Remember, not all things are going to work the first time. Or the tenth. Plan for experimentation, testing, and thousands of small adjustments along the way


do it marketing manifesto free download

p.s. Want to make sure your business is focused on what matters most to maximize your influence AND income?

Download your copy of the Do It! Marketing Manifesto for free right here.

Marketing Coach: 17 Keys to Find Your True Buyers Vs. Nice Audiences

finding your buyer vs your audience

As a speaker, consultant, thought-leading executive or entrepreneur, you may have heard about the importance of building an audience for your work... Sounds great. 

But pleasing a nice audience is nowhere as important as developing a market of true buyers for your expertise. 

Here are 17 vital differences between a market and an audience.

You can spend YEARS attracting and serving an audience that is NOT your market. And that's just sad, painful, and frustrating. 

These are as pernicious as they are deceptive. 

WHICH of these has been holding you back - confusing you - or set you to wondering how come you're not making more money as a speaker, consultant, or solo professional?

Let's go down the list... 

  1. An audience listens - A market pays attention
  2. An audience wants entertainment - A market wants to solve problems
  3. An audience values an experience - A market values expertise
  4. An audience wants to watch - A market wants to act
  5. An audience wants information - A market wants implementation
  6. An audience reacts - A market responds
  7. An audience wants their questions answered - A market wants their answers questioned
  8. An audience wants you to be popular - A market wants you to be right
  9. An audience asks “What can you do?” - A market asks “What’s next?” and “What else?”
  10. An audience says, “Great show!” - A market says, “Great job!”
  11. An audience tells their friends - A market tells their boss
  12. An audience buys your book - A market reads your book
  13. An audience likes your ideas - A market implements your ideas
  14. An audience wants your autograph - A market wants to give you their signature (on checks!)
  15. An audience applauds - A market refers
  16. An audience says, “Thank you” - A market says, “Thank goodness!”

and finally - most important of all - read this next one as often as you need to...

17. An audience will HEAR you - A market will PAY you (well, often, and gladly)

Highly successful professional speakers, consultants, and experts not only build an audience - they develop a hungry market of true buyers who are ready, willing, and eager to invest in their value, ideas, products, services, and programs. 

Grab your FREE copy of the Do It! Marketing Manifesto

What do YOU think about building your audience vs. finding your market? Use the comments below and join the conversation... 

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Imagine Yourself (Lucky 13)



  • Imagine you're focused
  • Imagine it's working 
  • Imagine you've mastered marketing
  • Imagine you truly enjoy selling 
  • Imagine clients must qualify for you 
  • Imagine you're worth premium fees
  • Imagine you have unlimited prospects
  • Imagine money flowing easily to you
  • Imagine punching people in the face with value 
  • Imagine your money worries fading away
  • Imagine a clear game plan that you execute on daily
  • Imagine your business doubling, then tripling
  • Imagine working only when you want 
  • Imagine doing only work you want to do and delegating or outsourcing everything else
  • Imagine you are #1
  • Imagine you're a rock star in your industry 
  • Imagine you're booked solid 
  • Imagine you have your pick of high-profit projects
  • Imagine moving from five figures to six figures - or from six figures to multiple six figures on your way to seven!
  • Imagine speaking to hundreds of people regularly 
  • Imagine partnering with other experts whom you look up to as role models and now are lucky enough to call friends
  • Imagine generating thousands of web visitors 
  • Imagine building a huge tribe of loyal followers, fans, and subscribers 
  • Imagine doing this all in 13 days, 13 weeks, 13 months, or if you're really slow and silly (like me) 13 years 
  • You can do it

p.s. I know you can
Because I did
Starting 13 years ago today
Knowing what I know now, I'm confident YOU can do much (or all) of this in the next 13 months 

Do your future self a favor: 

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You may reprint articles from the Do It! Marketing blog as long as you give credit as follows. 

About the author: 
David Newman is a marketing expert, professional speaker and founder of Do It! Marketing, a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. Free resources including David’s 97-page Strategic Marketing eBook are available online at Contact David directly at or call (610) 716-5984. Order David’s book, "Do It! Marketing," and get over $747 in business-building bonuses at

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