Guest post by Charlie Poznek
When I first started my online business, I had no idea what a business coach was, let alone why I needed one. I was much more concerned with the technical aspects of building a website, launching a podcast, and figuring out what social media was all about.
What I didn’t realize at the time was that hiring a business coach would’ve saved me hours each week, and not just when it came to learning to format my Twitter profile.
I learned that a business coach is crucial to speeding up the learning curve, connecting with your target market, and avoiding expensive mistakes that new online business owners tend to make. In essence, hiring a coach will get you in the game faster, keep you there longer, and let you focus on building your brand and connecting with customers.
So how do you find the business coach of your dreams?
1. Clarify your values
What matters most to you in your business, and as a human being? For me, giving back is a huge part of why I do what I do. When looking for a coach, it was important to me to work with someone who shared that value. I didn’t care if they were the most well-respected business coach in the world; if their values didn’t match mine, I didn’t want to work with them.
Your values don’t necessarily have to be personal or moral in nature - they might include your working style, or what’s most important to you in a professional relationship.
For example, do you value someone who gives it to you straight, or someone who is more nurturing? Are you a go-with-the-flow type of person, or do you prefer to have everything planned out?
Figure out which values are most important to you in a working relationship before beginning your search for the perfect coach or mentor.
2. Set expectations
What do you expect to get out of working with a business coach?
Would you like a coach who…
- will answer frantic phone calls in the middle of the night?
- meets with you for hours at a time?
- conducts sessions strictly over Skype?
- follows up with you even after you’ve completed your sessions?
Start to think about your expectations of the relationship, including how much time you want to spend working with your coach and what you expect them to teach you. Some people may want a good listener, while others may want to be told exactly what to do and how to do it. What’s your preference?
You should also consider how you want to work with your coach:
Would you prefer…
- One-on-one power sessions?
- Mastermind groups?
- Live webinars?
- Weekly phone calls?
If you’d rather be face to face than on the phone, look for a local coach who can meet with you in person. If you’re busy with a full time job and can barely squeeze in a weekly webinar, find a coach who can work around your schedule.
You should also clearly state the goal of working with a coach. How will you know if the coaching relationship has been successful?
Make a list of exactly what you want help with, and what you want to achieve. You might want something as basic as help setting up your website, or something as esoteric as defining the feeling of your brand. Get specific so you can find the perfect person to deliver what you need.
3. Create a budget
You can spend $25 on a business coach or $25,000. What’s your budget?
Keep in mind that the most expensive mentor in the world doesn’t necessarily mean you’re getting the best mentor in the world.
Many business coaches offer monthly packages that include weekly phone calls and email support. Generally speaking, one-on-one coaching will be more expensive than group coaching, but you’ll receive less attention.
An experienced, well-known business coach might charge upwards of $500/hour for his or her time. If you fall in love with a coach and find out their price point is too high, don’t give up right away. Contact them first to see if they have a payment plan or a program that’s within your price range.
4. Schedule an interview
Once you’ve found someone who shares your values, meets your expectations, and falls within your budget, it’s time to set up an interview.
If the business coach you’re interested in is highly successful, you may feel intimidated and fall into what I like to call the “pick me!” mentality. Remember that there has to be chemistry on both sides in order for a relationship to work. If this coach is recommended by everyone but you get a bad vibe from them, it’s not worth the investment.
Prepare a list of questions for your interview, and be sure to take note of how you feel during the interview. Do you feel listened to? Does the coach seem confident that they can help you?
A good business coach will be extremely interested in hearing all the details of where you are now and where you want to go - without those details, he or she has no way of knowing if the coaching relationship will be a good fit.
Finally, make sure that you like the person you’re about to hire. They may have all the knowledge and expertise in the world, but if you dread spending an hour on the phone with them, you’ll be wasting your money.
Charlie Poznek is the Founder and CEO of The Boomer Business Owner with Charlie Poznek, a podcast that helps Baby Boomers create a spectacular life through successfully starting and running an online business.
Have you ever hired a business coach? What was your experience like? Use the COMMENTS area below and join the conversation!
Guest post by Chris DiFonzo
I fired my “snow guy” in the middle of Snowmageddon.
A neighbor referred him.
I had snow, he removes snow, it should have been that easy.
All interactions have unspoken guidelines. Sometimes obliviousness to them is forgivable. Example: An old friend asked me to mow her lawn. Secretly I loathed operating her electric mower, so I offered a neighbor’s “lawn guy” twenty bucks. He loathed being propositioned to do yard work for a stranger while he was doing a favor for a friend. My bad.
The lawn guy was a misunderstanding. The snow guy lacked a grasp on the rules. I had no idea when he would show up, had to chase him down to pay him, referred him more business, not even a thank you. I took it all in stride, until Snowmageddon.
Midstorm, and mid snow removal, the motor stops outside. Working from
the kitchen, above the driveway, I overhear him declare he is leaving and not returning because, “... they did the driveway, why didn’t they just do the rest?” And he leaves.
Fast forward, we’re on the phone, he tells me he’s coming back tomorrow. I tell him I heard what he said. He says maybe it’s not working out. I confirm.
If you’re in the business of being somebody’s fill-in-the-blank person -- marketing, finance, strategy, snow -- never act like your work is a favor.
Be clear about your commitments and theirs, say what you mean and do what you say, bill and collect for your services promptly, always demonstrate appreciation for referrals and always finish the job.
By the way, the lawn guy took the twenty. Business is business.
Chris DiFonzo is a seasoned entrepreneur and sales executive. He can be reached at ChrisDiFonzo@gmail.com, on Twitter @chrisdifonzo and on Linkedin.
What do YOU think about doing business vs. doing favors? Use the comments below and join the conversation...
It all started with this passionate rant...
If I see one more idiot posting about "millionaire speaker" bootcamps or info-marketing mega-courses, or moronic pitches to "work less and make more" I'm going to pop an artery because these are complete B.S.!!
You want the secret to work less and make more?
Great - here it is in three words: DELIVER. MASSIVE. VALUE.
Maybe four more words would help: WORK. YOUR. BUTT. OFF.
In addition to my main speaking and consulting work, I've made a very nice secondary income since 2008 in group coaching programs. I run between 4-7 of these per year and they are a tremendous amount of fun.
HOWEVER - let's not sugar-coat things, either: they are a tremendous amount of WORK. Preparation, planning, building the modules, marketing the programs, filling the classes.
And no, these aren't the $97 per month automated type of programs with canned emails and videos.
These are personally led by me in real time with real interaction and they carry a premium price tag of between $750-$1200 per person. I regularly get between 8 and 15 people per group. And they are extremely well-received.
I can say with pinpoint accuracy that since 2008, I've run...
- The Speaker Marketing Toolkit program 12 times since 2008 ($144,000)
- The Product Development Tookit 3 times ($28,800)
- The Speaker Profit Blueprint 3 times ($23,100)
- The 30-day SpeakerLiftoff program 5 times ($37,375)
- The Do It! Marketing Accelerator 8 people at $277/month ($6,648 to date)
- The inaugural 2014 Book Marketing Workshop had 12 people at $777 ($9,324)
So if you truly want to leverage your time, talent, content, expertise, and experience...
You must learn to create, market and sell group coaching programs.
They're a great supplement and complement to your main business as a speaker, author, coach, consultant, or independent professional.
There is no magic bullet. There is no "millionaire fairy"... Get to work and you'll get these results.
p.s. Ready to go behind the scenes and do this for your own business? If so, then this might be exactly what you've been looking for.
As a marketing coach, I see a lot of misguided people in the marketplace but this one has to be in my Top 3 of all time...
Yup, it's been a while but here's the latest winner in the now infamous Marketing Jackass Awards...
Somebody was crazy enough to post this egomaniacal rant on Facebook.
She was complaining that (yet AGAIN) she was not hired by a prospect after slathering her self-centered egotistical slime all over them.
- Take a look - and for a fun exercise, COUNT the number of times she uses the words, "I, me, and my."
- Bonus question: If you were an executive on the receiving end of her pitch as she describes it, would YOU hire her? Why or why not?
- Leave a comment below and let's discuss.
Here it is, straight from the source:
IT HAPPENED AGAIN!!! I had a meeting with an organization leader. After going through what I have accomplished, what I am great at fulfilling to help others excel, and the list of services and products I have created WITH MY TEAM OF EXPERTS, I was indirectly asked to *downplay* my genius because many people will feel uncomfortable and jealous. Really? I am being asked to be small, to suppress my God given gifts to help others because I have to protect the ego of people who are less capable? How is that being of service to people in need? How is that being authentic, and being true to who we are, our convictions and our mission in life?
I am deeply grateful to God for blessing me with many talents and abilities. I have learned many valuable lessons in life through my own experiences, and through the wisdom of mentors who I chose to help me become the best I can be to fulfill my big mission in life. I make no excuses for the magnificent person I have become because of my experiences and choices. Not everyone will support my big mission in life, and it is ok. I stand true to my values, and my higher mission to be the voice of Hope, Courage, Inspiration, Transformation and Resilience. People need me to lead them from their places of darkness into light, and help them stand confidently in their own magnificence. People need me to find the joy, peace, healing and positive changes in their lives. It will be a disservice for me to not share all the fantastic things I can help them with, because others will feel insecure.
Not everyone will get me. And no one can stop me. I WILL BE OF SERVICE TO HUMANITY FOR THE HIGHER GOOD, IN MY OWN AUTHENTIC AND SPECTACULAR WAY. IF OTHERS ARE BLINDED BY MY LIGHT, THEY NEED TO WEAR SUNGLASSES, or stay in the shade, and not block the sun from shining on others in need of light.
Here's a bonus graphic reminder for you. If you agree, please grab this image and share it with your social media networks:
Comments are now open below - What do you make of the effectiveness of this woman's approach to her prospects as she describes it above? GO...
Guest post by Ford R. Myers
President, Career Potential, LLC
People who are seriously considering engaging the services of a professional coach or consultant usually ask many questions about what the advisor “will do or should do” in order to make the coaching relationship work for the client. This is certainly reasonable and understandable.
However, there are also several “prerequisites” or standards that the client must meet for the engagement to produce optimum results.
Unfortunately, these criteria are rarely discussed during the “contracting process” between consultant and client.
There are at least six behaviors and attitudes which clients need to embrace to help make any coaching engagement successful:
- Treat the consulting relationship as a real priority in your life (fully-invested; not an “afterthought” or a distraction)
- Be coachable (open-minded, trusting, non-defensive, willing to go a bit outside of your comfort zone, flexible, committed to the process)
- Show-up for appointments (in-person, via phone, on Skype)
- Do your “homework” promptly (written exercises, reading, research)
- Be 100% honest with your coach (candid, vulnerable, “real,” sincere, direct, unguarded)
- Hold to your commitments and be “self-accountable” (with the support and structure of your coach)
In my work as an Executive Career Coach, I make it clear (either explicitly or implicitly) to prospective clients that “this is a two-way street.” Of course, I commit 100% to doing my part to the best of my ability.
But the client also has a vital role to play in the consulting relationship, with important commitments and responsibilities (listed above).
Discussing these items candidly before getting started in a new coaching engagement has proven to be a productive exercise, and it has been mutually beneficial.
Such a conversation “screens out” prospective clients who are not a good fit for my programs; it empowers clients to take full responsibility for their part of the work; it sets clear expectations and eliminates incorrect assumptions; and it allows me to hold my clients accountable when they inevitably experience resistance or avoidance during the coaching process. In other words, this dialogue clears the way for clients to achieve their goals more efficiently and productively – which makes everybody happy!
What do you think? Leave a comment below and...
You're about to meet one of my favorite people and a super-smart sales guru... My sales speaker pal, Mark Hunter.
Pull up a chair, grab a coffee and join us as we talk about High Profit Selling and the secrets of how YOU can sell smarter.
Good selling is all about GETTING clients and great selling is all about GETTING profits, so it makes perfect sense that Mark is an expert in both!
Get ready to take some notes on how Mark's brilliant ideas apply to YOUR business...
Get "real deal" insights on sales that will blow the competition away. See how many valuable nuggets YOU can implement in your business - right NOW!
What do you think? Please leave a comment below and let's discuss...
Welcome to our carefully chosen list of thought leadership marketing tools. We use these tools here at Do It! Marketing World HQ and highly recommend them to our clients and partners.
Good news: Many of these tools are free. A few are not. Almost all come with a risk-free "try before you buy" option to make sure you love them as much as we do. Please note that if you decide to make a purchase, I may (and probably will) receive a small commission. This commission is at no extra cost to you, and in fact, MOST of these links contain special discounts, free trials, or bonuses only available through these links.
With that said, please dig in and take full advantage of these hand-selected resources. They will help your business thrive, scale and grow -- just as they have helped ours!
Email Marketing: ConstantContact | Aweber | PopupDomination
Shopping Cart: KickstartCart | Infusionsoft
Social Media: Tweetadder
Online Audio/E-learning: AudioAcrobat | JigsawBox | Ruzuku
Graphics: Pixabay | ReciteThis | PicMonkey | MyECoverMaker
Webinar/Screen Sharing: Screenr | StealthSeminar | AnyMeeting
Ecommerce: PayPal | Clickbank | Infusionsoft
Landing Pages: LeadPages | Unbounce | LaunchRock
Website Builder: Strikingly
What would YOU add to this list? Use the comments section below and fire away!!
You're about to meet one of my favorite people and a super-smart marketer... My marketing speaker pal from the UK, Geoff Ramm.
Pull up a chair, grab a coffee and join us as we talk about Observational Marketing Greats and the power of Celebrity Service.
Great marketing is all about GETTING clients and great service is all about KEEPING clients, so it makes perfect sense that Geoff is an expert in both!
Get ready to take some notes on how Geoff's brilliant ideas apply to YOUR business...
Get "real deal" insights on marketing smarter and service that will blow the competition away. See how many valuable nuggets YOU can implement in your business - right NOW!
What do you think? Please leave a comment below and let's discuss...
Thought Leader’s Bookshelf 2014
Here are 7 books filled with great ideas that every thought-leading entrepreneur and executive needs to read, absorb, and implement.
If you want to be considered a genuine expert by your prospects, clients, customers, followers, subscribers and fans, these 7 books are your go-to resource library. Enjoy!
Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success
Platform: Get Noticed in a Noisy World
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
The Expert's Edge: Become the Go-To Authority People Turn to Every Time
How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!
POP!: Create the Perfect Pitch, Title, and Tagline for Anything
BONUS: Here's a great slide deck on thought leadership from Art Kleiner of Strategy & Business magazine, put out by Booz & Company:
Got some other great book recommendations along these lines? Please use the COMMENTS area below and join the conversation...
You're in a for a real treat.
Last week, I had the privilege of sitting down virtually with my friend, Hendrik-Jan Francke of www.BrightOrangeThread.com to get the skinny on web marketing done right.
Tune in to this brief interview and see how many valuable nuggets YOU can implement in your digital marketing strategy - right NOW!
What do you think? Please leave a comment below and let's discuss...