Private marketing coaching that's "just right"
Have you ever wanted to work on improving your marketing game plan but didn't want a drive-by "quickie" experience with not enough meat AND you also didn't want to mortgage the house with a $10,000+ commitment which might not be any smarter than getting married on a first date?
I hear you - and as a marketing coach and marketing mentor to scores of professional speakers, consultants, and professional services firms, I had a Goldilocks problem...
My services were PERFECT for some clients. But they were also too BIG for some (my 12-month Marketing Mentor program for $12,000), and too SMALL for others (Laser coaching in one-hour blocks for $360/h)
Here's the "Juuuust right!" program that might be perfect for YOU...
With the NEW "Brand and a Plan" program, you'll get the keys to...
- Powerfully brand your speaking, consulting, or coaching business (from your "10-second sound bites" to your program titles, taglines, brands, and sub-brands so you get a focused, consistent, and irresistible package)
- Precisely target your most relevant prospects, clients, professional groups, and industries (so you stop spinning your wheels and finally develop your strong "home base" of credibility, repeatability, and referrability that becomes the basis for your "perpetual marketing plan")
- Effortlessly connect you to your highest-probability prospects (who are eager to hear from you, look forward to your communications, and who consider you a true partner and not a peddler when it comes to solving their urgent, pervasive, and expensive problems)
Imagine you have X-ray vision into the 
professional marketplace...
- You know the exact wants, needs & urgencies of your best and most likely prospects
- You STOP worrying about "convincing" decision-makers about the relevance of your topic and the value in hiring you
- You wake up each morning knowing EXACTLY how and where to spend your energy in terms of marketing, writing, publishing, social media, relationship building, networking, and any other method of business outreach
- You instantly connect with decision-makers and executives whose first reaction after 30 seconds on the phone with you is "Yes - we want some of THAT!"
- You sit down each day at your computer armed with a clear game plan, a set of customized templates and proven scripts (in your own voice), and a hand-picked target list of prospects eager to hear from you so that marketing your speaking, consulting, or professional services business becomes easy, effortless, and enjoyable (yes, REALLY!)
THIS program generates real results - No theory, no fluff, and no bull. And more importantly, NO MORE "stupid sales tricks" - chasing prospects - or spinning your wheels...
...just a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you, and enthusiastically refer your services to others...
A Brand and a Plan™ 12-session PRIVATE 1-on-1 marketing program is unlike anything else out there.
It combines three critical factors for your marketing success. Tackle one or two of these in isolation and you will struggle. Nail all three - and the floodgates will open for you and you'll wonder why this business was so hard for so long...
PHASE 1: First, we'll focus on your branding, niching, and positioning. Whether you've been in business for 2 weeks or 20 years, you always need to adapt your message, your topics, your titles and your "thought leadership platform" so you stay credible, relevant, and urgent in today's marketplace on today's issues for today's buyers. You want to align yourself with the marketplace so your services, products, and programs move into the HAVE TO HAVE category - and not slip into the "nice to have" category where so many professionals go broke. (Sad, but true!)
After PHASE 1, you will have:
- Company name (if needed)
- New program titles
- New "10-second pitch/sound bite introduction"
- New tagline(s) or slogan(s)
- Titles for your books, products, and resources
- Your overall "brand platform" through which everything you offer suddenly "makes sense"
How do you know you'll love your new brands, titles, web domains? Because I'm the guy that CREATED the following brands, domains, and naming ideas for speakers, consultants, and entrepreneurs just like you:
PHASE 2: Next, we'll precisely target your most relevant prospective clients, groups, and industries - not in theory, but in actual "live ammo" practice. No more guessing - and you'll finally be able to quit using hope as a sales strategy.
During PHASE 2, you will get:
- A clearly articulated niche and a game plan to penetrate related fields
- Short, manageable lists of target companies and trade associations (state, regional, national) based on your niche & topic
- A hit list of specific conferences, conventions, meetings and a simple plan to build relationships that will keep you top of mind
- Easy ways to get in front of relevant affiliation groups of decision-makers and influencers
- A handful of target-rich networking venues that are actually worth your time
- Strategies to recruit referral partners that serve your same target markets and buyers
- Simple ways to brainstorm and identify potential sponsors eager to pay you to speak to or work with their members, dealers, employees, or customers
- Google search terms and Google Alerts that will keep a steady stream of fresh leads pouring into your inbox week after week, month after month
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HASE 3: Finally, you'll get everything you need to effortlessly connect with those high-probability prospects you just identified. If you love the phone, you'll use the phone... if you love to write, you'll write. And no matter what your approach - online or offline - you'll get exactly what to say at every step using "done for you" templates and pre-written tools.
During PHASE 3, you're getting:
- A complete set of outreach tools, templates, scripts, and a game plan that puts it all together for you at your own pace
- Email templates
- Phone scripts for initial contacts, follow-up, voice mails (where so many deals are lost!) and actually closing the deal
- Ready-to-use templates for pitching and getting your articles placed in key publications aligned with your target market and topic (magazines, newsletters, industry journals, trade publications)
- A social media game plan for effectively using your own blog plus LinkedIn, Facebook, Twitter, and YouTube to expand your reach and deepen your connections to your target buyers (all in less than 2 hours per week)
- Templatized tools and affordable strategies for reaching media outlets and specific journalists who cover your topic and industry
- A customizable 5-part sponsor pitch letter that will get the attention of potential sponsors and open doors for you to have more and better conversations that lead to more revenue while making the sponsor feel great about working with you
In short, you'll get a customized marketing plan that FITS, WORKS and LASTS... and you're also getting the help and support you need over time to IMPLEMENT it to create RESULTS.
You'll put all the pieces together - the WHO, WHAT, and HOW of a detailed plan containing hand-selected marketing activities and tasks that you'll actually enjoy doing.
And you'll finally be able to answer the 4 magic questions about branding, targeting, and connecting that every professional asks - and that getting the answers to will (finally!) open the floodgates of new business for you:
1. What do I say?
2. How do I say it?
3. What do I do?
Imagine spending 12 PRIVATE 1-on-1 sessions with me to assemble the following ingredients and get ready to kick some serious butt:
- Crystal clear definition of your target market and what makes them "tick"
- Your "Marketing Language Bank" that speaks your clients' language about their own most pressing problems
- A thorough understanding of what to SAY and DO today so your marketing WORKS tomorrow, and next month, and next year
- A detailed blueprint and roadmap of all your key groups, decision-makers, influencers, publications, referral partners, potential sponsors, networking venues, blogs, and social media destinations ALL with a high probability of generating repeat and referral business for years to come
- A complete arsenal of marketing tactics, filled-in templates, and completed tools you can deploy immediately to reach out to those targets, open sincere value-first conversations, get booked - and stay booked!
This one-of-a-kind program is NOT a teleseminar, NOT a class, NOT a group. It's YOU, ME and YOUR business.
We'll focus 100% on generating MORE leads, BETTER prospects, and BIGGER sales for your professional services.
How does it work and what's the "Just Right" investment?
- 12 private sessions
- Scheduled at your convenience and at your own pace
- Working through a defined system
- Completely personalized to YOU, your strengths, preferences, and the needs of your business
- Investment: $3,000 with up to one full year to use all 12 sessions (Note: most people prefer to work through the 12 sessions in 4-6 months to maximize momentum, results, and revenue)
Enrollment is by application only. Email me at david@doitmarketing.com if you'd like to be considered for the program. I'll send you the application materials and guidelines.
I look forward to hearing from you if you're one of the FEW smart, brave, and committed professionals who want more focus, more momentum, more clients, and more fun in your professional services business... not someday - but right NOW.
-- David Newman