This map shows you how each sales & marketing subject fits into our Strategic Marketing Process, which can be summarized as
Define > Organize > Implement > Track
In a perfect world, you would start at the beginning of this process - define your competitive positioning - and build your entire marketing program following the map. You probably don't have time to do so; you need to focus on the task at hand. That's fine.
Each new marketing tool, campaign and sales program you implement should support your overarching strategies - the white boxes at the top of the map.
Those strategies should drive everything your team does every day. If you don't yet have consistent, articulated strategies, you can quickly improve your marketing results by focusing on them now.
If your existing marketing activities are too reactive, haphazard, misaligned or "fluffy," following this Strategic Marketing Process can rapidly accelerate your company towards more leads, better prospects, and bigger sales.